“Can You Hear Me Now?”

What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view

Bandwagon Loaded words Testimonial Name calling Plain folks Snob appeal Misuse of statistics Transfer

Bandwagon Everybody’s doing it. If you want to be cool, jump on the “bandwagon” and do it to. The implication is that you must join in to fit in.

Loaded words or glittering generalities uses appealing words and images to sell the product. use of great sounding but meaningless words the opposite of name calling

Testimonial A famous personality is used to endorse the product

Name calling links a person, or idea, to a negative symbol. Arouses prejudice through labeling “In Georgia, one Republican candidate for governor, Karen Handel, said the other [Nathan Deal] needed to “put on big boy pants.” “Florida Attorney General Bill McCollum recently referred in a statement to his Republican rival for governor as ‘career fraudster Rick Scott.’” Nothing about the issues. Just… the “insults.” Haslam Commercial

Plain folks The suggestion that the product is a practical product of good value for ordinary people.

Snob Appeal The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style

Misuse of Statistics Making up, confusing, or using statistics out of context enhance the message

Transfer Words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user Olive GardenKays

How many techniques can you spot?

Who’s the audience?

Audience?

Purpose? Persuasive technique ?

Audience? Purpose? Persuasive technique ?

Relevant facts Advertisers spend about $200 billion a year on TV advertising The average cost for Super Bowl ads is $2.6 million per 30 second spot The average American watches about 24,000 TV commercials a year

Making Connections What is your favorite jingle? What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase? Since Tubby Smith and Billy Gillispie shop at Kroger, does that mean we should too?

Reflection “Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.

Propaganda Techniques – YouTube Chrysler Eminem Super Bowl Commercial - Imported From Detroit – YouTube Chrysler Eminem Super Bowl Commercial - Imported From Detroit – YouTube