Proposal for Recruitment and Retention Team Adam Cline Ryan Frost Alisha John Sarah Phillips Rebecca Whalen

Introduction Purpose –Evaluate the feasibility of an annual large scale recruiting event to increase enrollment in the Wayne State University College of Engineering

Need for Project Projected Enrollment

Proposed Program Program goals –Introduce prospective students to Wayne State University and the College of Engineering –Provide information regarding engineering, the various programs and the quality of education available within the college –Promote interaction between prospective students, their parents, current WSU students, faculty, staff and student organizations –Inform students and parents about the safety on Wayne State University campus –Highlight the benefits of being located in the heart of Detroit’s Midtown Cultural Center

Program Overview Program overview –1 day event Activities Tours Lunch Presentations Panel discussions

Proposed Program: Student Schedule

Proposed Program: Parent Schedule

Specific Improvements Marketing and Recruitment improvements Event specifics (ie how this event improves the retention process at WSU COE) –Engaging students through hands on activities

Costs Activities – Design Challenge Supplies will be basic (paper, tape, crayons, etc). We are estimating a cost of $100 for the 75 students to partake in the design challenge Food –Lunch Several options were researched with the least expensive being Pizza and the most expensive (but still reasonable) being catered deli platters and salads The best option would be a box lunch which included sandwich, salad, chips, brownie and drink for a total cost of just under $1700 for 225 people –Snack Donated by text book publishers Advertising – Mailers and flyers printing costs are very minimal, 5¢ for color paper and 10/10¢ for black and white ≈ $50

Challenges Attracting interest of high school students –Solutions Advertising Incentives: free food Recruiting help from student organizations and volunteers –Solutions Regular meetings with section presidents Encourage participation one big event, rather than hosting events individually..

Future Outlook Insert graph with some reasonable %age increases over time (Non-scientific estimation)

Conclusion and Justification Feasible –Benefits outweigh the costs

Q & A Questions?