MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 1.

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Presentation transcript:

MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 1

It is the form of campaigning used by political candidates to reach and influence voters. Types – introducing new schemes launched by the party\ voicing party’s opinion on POLITICAL ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 2

ADVOCACY ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 3

RETAIL ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 4

INSTITUTIONAL ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 5

FINANCIAL ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 6

PRIMARY & SELECTIVE ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 7

COMPARATIVE ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 8

PRO-BONO /SOCIAL ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 9

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