Promoting Behavior Changes by Making It Easier and More Rewarding: Benefits and Costs

What do we mean by making behavior change easier and more rewarding? SESDED Superior Exchange Socially Desirable Easily Done

Why should you try to make behavior change easier and more rewarding? Because it's possible, and it's important

When is the best time to address benefits and costs? It's about where in the process of change the target audience is: Knowledge about the problem Belief in the problem's importance Desire to change Belief in one's ability to change. Action Ability to maintain the change

What are some ways to look at the benefits of behavior change? Short-term individual benefits Short-term benefits to others Long-term individual benefits Long-term benefits for others

What are some ways to look at the costs of behavior change? Economic Physical Time and logistics Psychological Social

How do you make behavior change easier and more rewarding? Conduct market research and find out: – The real reasons people are willing to contemplate changing their behavior – How people would prefer to accomplish behavior change – Whether others' opinions would sway the target audience's decision – What benefits or costs would actually push people to make the change desired – What kinds of support would make it easier for people to change

How do you make behavior change easier and more rewarding? (cont.) Develop a strategy – Start with SESDED – Think about what the target audience needs to make change possible – Decide how to maximize benefits – Decide how to minimize costs – Learn about and counter the competition – Make the new behavior socially desirable – Make the change easily done Pretest