Ford Motor Presented by: Elsie Dang Tatiana Escalante Patricia Valenzuela VESL Mid-term Project.

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Presentation transcript:

Ford Motor Presented by: Elsie Dang Tatiana Escalante Patricia Valenzuela VESL Mid-term Project

Ford Motor Company American multinational automaker Founded on June 16, 1903 Founder Henry Ford From To

Company Area served Worlwide 283,000 Employess Revenue

Headquarters Dearborn, Michigan

1903: was founded by Henry Ford in Detroit, Michigan 1906: became the top selling brand in the U.S. 1911: expanded overseas 1913: introduced the world’s first moving assembly line 1922: purchased Lincoln Motor Company 2010: was known as the second largest automaker in the U.S. and the fifth-largest in the world

Major Products and Services Automobile Automotive parts and accessories Vehicle leasing Vehicle services Vehicle finance

Reasons for Success The talented leadership Positive contributions to community Good service

Alan Mulally *Joined Ford in 2006 *Previously worked as executive VP of The Boeing Company. *BA and master’s of science degrees in aeronautical and astronautical engineering from the University of Kansas.

Marketing TV Ads Billboard Ads Magazines & Newspaper AdsInternet

Giving back Charities

Giving back Scholarships HSF/ Ford Motor Company Scholarship Program Ford Motor Company/ American Indian College Fund Tribal Scholarship Ford PAS

Facts President Obama and CEO BrandsSecond Automaker

References

Questions ?