UK social media use Facebook remains the default social networking site for almost all UK adults = 38 million users! Twitter = 15 million users LinkedIn.

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Presentation transcript:

UK social media use Facebook remains the default social networking site for almost all UK adults = 38 million users! Twitter = 15 million users LinkedIn = 10 million users And then there’s Google+, Instagram, Pinterest, Snapchat, Whatsapp, Tumblr etc…

Poplar HARCA Present Twitter followers have trebled Focus on raising profile within sector and building links with influential individuals, organisations and journalists Facebook ‘Likes’ doubled More common posts are photos, local news and events, and to make residents aware of important information 622 followers Recently started to find ways to actively engage with our LinkedIn audience

Social media as customer service More than just a platform for self promotion Now key for good customer service

New Opportunities 2 way conversations Faster response times

New Opportunities Increased transparency A more human approach to difficulties within the sector

Challenges Increased vulnerabilities Expectations Resources

@PoplarHARCA /PoplarHARCAOfficial Poplar HARCA

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