Good Afternoon PRSA Gulf Coast Chapter Lunch 'N Learn! Jack Wert, Executive Director Convention & Visitors Bureau

2 PCD Why Visitors Are Important Improve Residents’ Quality of Life Drive Economic Impact Create and Support Jobs $

Visitor Comments

OUR MISSION STATEMENT To promote year-round distinctive, world-class vacation and group meeting experiences, resulting in positive economic growth and stability for Collier County. OUR VISION STATEMENT To be recognized as the most desirable year-round visitor destination in the world.

HOW WE PROMOTE Naples, Marco Island, The Everglades Florida’s Paradise Coast SM Our Brand Theme: Discover Your Paradise SM

Fall & Winter Campaign Highlights

Golf Tournaments Landing Page

Toronto Financial District

Real Time Temperature Boards

Port Authority New York

The Weather Network

Sojern Traveler Platform

Travel Spike

Results for Calendar 2015 January – December Another Record!

Collier Tourism Metrics Collier Calendar Year 2015 (Jan. – Dec.) Number of Visitors Room Nights Economic Impact 1,829, %  2,512, %  $1,955,640, % 

Visitor Origins Collier Calendar Year 2015 (Jan. – Dec.) # of Visitors 2015  % Florida628, Southeast123, Northeast350, Midwest289, Canada50, International298, US Opp Mkts88, CY 20151,829,

Destination Occupancy/Average Daily Rate Collier Calendar Year 2015 (Jan. – Dec.) OccupancyADR  %   %  Q188.4%89.7%+1.5%$267.7$ % Q275.0%76.2%+1.6%$202.7$ % Q363.8%66.5%+4.2%$123.9$ % Q474.9%74.8%-0.1%$170.1$ % Annual75.5%76.8%+1.7%$191.1$ %

Competitive Destination Comparison Calendar Year 2015 (Jan. – Dec.) OccupancyADRRevPAR 2016  %  2016  %  2016  %  Naples MSA 67.7%+0.6$ $ Naples Upscale 73.3%-4.5$ $ Miami-Hialeah 78.1%0.0$ $ Florida Keys 77.8%-2.2$ $ Ft. Myers 70.6%+6.5$ $ Sarasota-Bradenton 69.3%+0.3$ $ Clearwater 75.2%+3.8$ $ St. Petersburg 70.2%+5.5$ $ Palm Beach County 73.2%-0.1$ $ Ft. Lauderdale 78.8%+1.2$ $ SOURCE: SMITH TRAVEL RESEARCH, INC.

* Source: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. (2013 and 2014 data was revised.) Research Data Services, Inc

* Source: Paradise Advertising * Source: Research Data Services, Inc. * Source: Research Data Services, Inc. / Paradise Advertising* Source: Collier Tax Collector’s Office -- One Month Lag

Thank You Questions? Jack Wert