Hotel Business : Development ,Strategic Direction, and Future Advancement -Focused on the Hotel Industry in Korea- Speaker: Jieun Kim dep. of Hotel & Tourism Catholic University of Daegu

Contents Introduction Development of Hotel Business in Korea Strategic Direction Future Advancement Summery and Implication

Introduction Hotel Business in Hospitality Industry Past-Present of Hotel Business Suggest Implications of Future Advancement

Development of Hotels in Korea First Hotel in 1888 1960-70(International Exchange & Tourism Income) Up to 1999 (Demand of travelers) Continued (through Korean wave, Tourist site like Jeju Island, global business site like Soul etc)

Aspects of Hotel Brand Distribution Global Chain Hotels: ex) Marriot, Hyatt, Accor Hotel Group, Intercontinental Hotel Group, Starwood Hotel & Resort etc. Local Hotel Brand: ex) Shilla and Lotte

Strategic Direction Paradigm of Hotel Marketing - Core Value(ex: wedding, MICE, restaurant event, SNS, Medical Tourism) Creative Service Product(ex: Meetings imagined from Marriot, Movement of Yummy Jeju from Shilla) - Corporate Social Responsibility(ex: eco tourism management)

Strategic Direction Coping with Dynamic Issues: Mers Provocation of North Korea Terror ** Quick Reaction Drill, Crisis Management Manual, Build-up Image of Security like Japan,

Future Advancement Coexistence: Corporate Social Responsibility, Collaboration(MOU with other business industry), Sharing and Exchange Customer Loyalty: SNS, Communication, loyalty program Adoption of Technology: What we should take HR Management: Recruiting, Training, Benefit, Creative Organizational Culture

Summary and Implication Hotel Business In Korea Past Development and Current Business Strategies in Hotel Management Future Advancement