Funding 2.0 – How to Use Social Media & Raise $40k – 300k in 30 Days By Kristy Hall BizTechDay 2009

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. What We’ll Speed Through in 50 Minutes or Less What is a Virtual Campaign What is a Virtual Campaign Why/Who/When of a Virtual Campaign Why/Who/When of a Virtual Campaign Dirty Little Secret about Virtual Campaigns Dirty Little Secret about Virtual Campaigns Key Elements of Successful Virtual Campaigns Key Elements of Successful Virtual Campaigns Case Studies – OHMH & ROSMY Case Studies – OHMH & ROSMY 5 Steps for a Successful Virtual Campaign 5 Steps for a Successful Virtual Campaign

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. What is a Virtual Fundraising Campaign? A concentrated & strategic effort that leverages online tools to raise funds during a specific time period.

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. Why Why –Inexpensive Financially –“on” 24/7 –Easy for Volunteers to Participate Who Who –Demographics Match When When –Spring (between March 1 st and May 31 st ) –Fall (between Labor Day & Thanksgiving) –Exceptions? Sure Why/Who/When of a Virtual Campaign

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. Dirty Little Secret about Virtual Campaigns They are never ________ online.

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. Dirty Little Secret about Virtual Campaigns They are never ONLY online.

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. Key Elements of Successful Virtual Campaigns Team Team Donor Demographics Donor Demographics Credibility Credibility Commitment/Focus Commitment/Focus Urgency Urgency

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. Successful Case Study #1: OHMH Years in Existence <1 # of Paid Staff 0 # in Database 180 people Campaign Team 15 people Annual Budget $39,000 Amount Raised in 30 Days $40,000+

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. Successful Case Study #2: ROSMY Years in Existence 18 # of Paid Staff 4 # in Database 400 people Campaign Team 12 people Annual Budget $418,000 Amount Raised in 37 Days $21,557.50

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. 5 Steps for a Virtual Campaign Step 1: Get the Right Team

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. 5 Steps for a Virtual Campaign Step 1: Get the Right Team Step 2: Develop Your Specific Strategy

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. 5 Steps for a Virtual Campaign Step 1: Get the Right Team Step 2: Develop Your Specific Strategy Step 3: Training Day

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. 5 Steps for a Virtual Campaign Step 1: Get the Right Team Step 2: Develop Your Specific Strategy Step 3: Training Day Step 4: Implement & Evaluate Immediately & Often

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. 5 Steps for a Virtual Campaign Step 1: Get the Right Team Step 2: Develop Your Specific Strategy Step 3: Training Day Step 4: Implement & Evaluate Immediately & Often Step 5: Celebrate

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. Resources Kristy’s Network Outreach Tool AND “7 Key People You Want on Your Fundraising Team” – free – Give me your contact info. I’ll send you a link to a 4 Question survey, then send you the documents after you respond. Kristy’s Network Outreach Tool AND “7 Key People You Want on Your Fundraising Team” – free – Give me your contact info. I’ll send you a link to a 4 Question survey, then send you the documents after you respond. “How To Raise $40k in 30 Days: One Organization’s Real-Life Story” DVD – “How To Raise $40k in 30 Days: One Organization’s Real-Life Story” DVD – “7 Secrets Every Nonprofit Needs to Know to Find Funds Fast” – free report “7 Secrets Every Nonprofit Needs to Know to Find Funds Fast” – free report Nonprofit Super Series: We Need Funds NOW! Nonprofit Super Series: We Need Funds NOW!

(c) 2009 Universal Synergy Group, LLC. All Rights Reserved. Kristy Hall, JD PO Box 4293 Charlottesville, VA For Training, Coaching & Speaking information: