Social Media Storytelling

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Presentation transcript:

Social Media Storytelling NEW HOLLYWOOD Social Media Storytelling

JON HANDSCHIN CCO/Co-Founder MoviePilot Jon is Moviepilot's Chief Creative Officer and Co-Founder. Jon and his team are responsible for the content production side of Moviepilot - from editorial texts to native Facebook videos. He also oversees the distribution of content and the growth strategy on Moviepilot's Facebook network, which totals more than 31 million likes. Jon is interested in new ways of content production and the changes that digitization is bringing to journalism.

MATT CREEM Social Media Director 20th Century Fox Matt is a social media innovator in the studio system, having led the social media marketing campaigns for Summit, Lionsgate, and now 20th Century Fox. His specialty is new media storytelling, exploring different means of delivering engaging messages to strategically identified audiences. Matt's background is in marketing at large, but he's particularly passionate about the digital space and how the newly found intersection of film and digital media has created an exciting new format for storytelling.

THOMAS BENSKI CEO/Co-Founder Pulse Films Thomas Benski is CEO and Co-Founder of Pulse Films, an industry-leading multi-disciplinary film and content company. Founded in 2005, Pulse has offices in London, Los Angeles, New York & Paris. Thomas and his team have created an award-winning aesthetic that runs across it's work in Film, Advertising, Music & Branded Content and TV. Thomas is focused on innovative content strategies for a social-savvy audience and returns to SXSW after speaking last year.

JACK DAVIS CEO/Co-Founder Crypt TV Jack is the co-founder of CryptTV, an original for digital studio that specializes in genre content. CryptTV works with young filmmakers and pairs them with digital stars, strategic partner Blumhouse Productions and co-founder Eli Roth to create high quality, millennial friendly, shareable genre content that can live past digital. CryptTV recently made headlines for hosting the first ever live Snapchat murder mystery with Eli Roth, which was covered in Variety and multiple other outlets.

FOUR KEY TRENDS

YESTERDAY In 2015 Facebook video exploded reaching the staggering number of 8b views a month.

TODAY An entire generation creates and consumes video content on mobile than ever.

TOMORROW In 2017, it’s likely that 74% of all internet traffic will be video.

AND THE DAY AFTER THAT… Virtual Reality is coming to the market this year and will become its own kind of social media platform soon.