FRONTLINE ADVOCACY Promotion + Marketing=Advocates.

Slides:

Advertisements

Similar presentations

What Every SLMS Should Know about Teaching Multiple Literacies Strategies Prepared by the SLMS Role in Reading Task Force July 2009.

Advertisements

Ethan Hayes & Kaylin Shampo

Presented by Shonda Brisco, Asst. Professor, Oklahoma State University Encyclo-Media 2010.

Insert presenter’s name & event. Who’s who?  Presidential initiatives  ACRL  “Can’t do it alone.”  Sustainability  Expansion of trustees model &

Sabrina Carnesi AASL Standards and Guidelines Implementation Task Force Learning4Life State Coordinator VEMA Regional Conference March 19, 2010~ Richmond,

Agenda What is Geek the Library? The Research The Pilot The Latest The Campaign The Keys to Success The Return on Investment.

NYSED School Library Media Program Evaluation Rubric

An Introduction to A Planning Guide for Empowering Learners With School Library Program Assessment Rubric.

March, 2010Middle-Level Education1 STATE EDUCATION DEPARTMENT SCHOOL LIBRARY MEDIA PROGRAM EVALUATION.

SCDN December 3, THE STATE EDUCATION DEPARTMENT SCHOOL LIBRARY MEDIA PROGRAM EVALUATION.

Alzheimer’s Awareness Purple Sunday FAITH-BASED OUTREACH FOR ALZHEIMER’S AWARENESS.

Web 2.0 Marketing: Word of Mouth Marketing to the Extreme Danielle Theiss-White.

1 Taco Bell Fresh, Fast, & Friendly Prestige Worldwide Consulting Group 12/7/2011.

Headline to go here... Date to go here... Sustainability and Child Rights Aviva’s story.

Why This Campaign? Libraries are popular, but taken for granted. Libraries are ubiquitous, but not often visible. Libraries are unique, but facing new.

Kristin Fontichiaro and Judi Moreillon AASL Standards and Guidelines Implementation Task Force Learning4Life Training4Trainers Summit, July 9, 2009 ~ Chicago.

Local Library Advocacy Charlie Parker & Deborah Hohler.

Getting the Most Out of Social Media Michele L. Lee de León Centro Venezolano Americano de Mérida !Más que inglés!

Organizational Storytelling for Librarians Infopeople Webinar August 15, 2012 Kate Marek.

Advocating for Libraries in Tough Times A presentation for the American Association of School Librarians.

Advocacy Is Every Day CASL Annual Conference November 8, 2010.

Why This Campaign? Libraries are popular, but taken for granted. Libraries are ubiquitous, but not often visible. Libraries are unique, but facing new.

Library Climate. Roles of the Library Promote and support achievement (reading, writing, 21 st Century Skills) Create confident, independent learners.

 To spread the concept of Dance Movement Therapy, as the recognition is still limited.

Day of the Seafarer 25th June 2014 HOW YOU CAN JOIN THE CAMPAIGN.

L4L Think It, Create It, Share It, & Grow It bit.ly/l4laasl2013.

Virginia Transit Association APTA’s Advocacy and Outreach Campaign to Increase Funding for Public Transportation June 9,

Connecting to Politics Using 21 st -Century Technology AAUW Ohio Leadership Workshop 2014 Aug. 9, 2014 – Presented by Paula Maggio.

 Your promise to your customers.  Expectations of the academic library (Resources and services)

Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

A state-wide effort to improve teaching and learning to ensure that all Iowa students engage in a rigorous & relevant curriculum. The Core Curriculum.

DIRECTOR OF UNIVERSITY MEDIA RELATIONS THE UNIVERSITY OF TEXAS AT AUSTIN Gary Susswein.

Every Student. Every School. smARTS begins with you: Becoming an arts advocate Using the arts to help our students & our schools thrive A Creative Solution.

Why This Campaign? Libraries are popular, but taken for granted. Libraries are ubiquitous, but rarely visible. Libraries are unique, but facing new competition.

Elevator Speech A short summary used to quickly and simply define a product, service, or in our case – organization Speech should be delivered in the.

Presenters: Pauline Mingram & KG Ouye July 25, 2011 California State Library Public Access Technology Benchmarks Webinar.

Holly, Pam, Karen, Bonnie, Bryan, Chantal. The National Counsil for the Social Studies said, « Powerful social studies teaching is integrative across.

For today's students to succeed tomorrow, they need a comprehensive education that includes music taught by exemplary music educators. Presents… Strategies.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

NYSED/School Library Services Summit June 29 and 30, 2009 Draft 1 Learning and Achievement Learning and Achievement School Libraries Across the Curriculum.

Implications for classroom teachers A workshop presented by Linda Krebs Teacher Librarian, H.W. Mountz School Standards for the 21 st Century Learner.

What is the impact of building startup communities and how can we best support entrepreneurs? Presentation at international conference: Universities developing.

Judi Moreillon, Assistant Professor, School of Library and Information Studies, Texas Woman’s University, Denton For Students in LS5443: Librarians As.

For School Library Programs.  Advocacy  An on-going process of building partnerships so that others will act for and with you, turning passive support.

Building a 21 st Century Library Program. Vision and Mission NYCSLS - Vision for Exemplary Library Programs The library fosters a community of learning.

Learning4Life or Lifelong learning? Warren Goetzel, PhD GaETC – CTO Clinic Atlanta, GA 2013.

A Planning Guide for Empowering Learners

The New California Standards Orange County

Transforming Libraries, Transforming Communities US-China Library Forum July 2012 Keith Michael Fiels Executive Director American Library Association.

We’re an Edge library! Applying Edge Results to Elevate Digital and Technology Services Insert Library Logo Here.

Building Bridges American Libraries A closer look at the American Library Association, ALA and the American Association of School Libraries, AASL.

IMLS’s Role in Developing Competences in the Digital Age Martha Crawley Institute of Museum and Library Services Libraries in the Digital Age May 27, 2004.

WHY it’s important HOW it relates to your job HOW it relates to your professional growth Sara Kelly Johns AASL Past President, Candidate for ALA President.

Get the Word Out: Using Facebook and Twitter for Outreach and Community Building Cliff Landis Web Services Librarian Georgia State University.

Pfizer Grassroots & Advocacy Activating Your Employees: An Rx for Success NAM Public Affairs Conference March 23, 2010.

Online communication channels Project: Efficient Managers for Efficient Natura2000 Network Created by EUROPARC Federation The production of this presentation.

Meeting Varied Needs: Finding the Right Resources Jeff Danielian National Association for Gifted Children 1331 H Street, NW Suite 1001.

Insert state name here Fun facts here! New NACHC Advocacy Platform Launch Learn how NACHC’s new advocacy tools will help amplify the voice of the Health.

Quest new parent meeting Welcome!. Agenda Gifted Education Advisory Council (GEAC) Quest Office Divide into groups by program (tentative locations) Middle.

Strategies for the Future Anne Murphy, Jackie Parker, Kassy Rodeheaver & Terry Beck.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

Young Scot Engaging Young People with Health Information through Social Media Kirsten Urquhart, Information Services

Marketing and Public Relations SLIS 720: School Library Program Development.

THE STATE EDUCATION DEPARTMENT

THE STATE EDUCATION DEPARTMENT

Helping everyday parents advocate for high immunization rates

Prepared by the SLMS Role in Reading Task Force July 2009

Presentation transcript:

FRONTLINE ADVOCACY Promotion + Marketing=Advocates

Did you Know 4.0 from YouTube Did You Know 4.0

The Current Scene in School Libraries Digital Divide is widening Reading is changing Participatory culture Students unplug in school Less critical thinking, “good-enough information”

Missing Your Librarian? Templeton Elementary School, Indiana Missing Librarian play on You Tube Missing Librarian play THAT’s a core group of advocates!

Our School Library Tools AASL Standards for the 21st Century Learner Standards in Action NEW program Guidelines, Empowering Learners A NEW mission statement! NEXT: New AASL program evaluation rubric NEW: New York State SLMPE rubric

Staying Informed AASLForum & AASL Blog Facebook and your School Library Campaign Electronic Discussion Lists Learning Standards ALA Connect!! Toolkits -Health and Wellness kit -Crisis Kit -Parent Outreach Toolkit Hotlinks ALA’s Add It UP New

New Studies to Support Us Knight Commission: Informing Communities: Sustaining Democracy in the Digital Age School Libraries report

Promotion+Marketing=Advocates Public Relations: a one-way communication for getting the message across: WHO we are WHAT we do WHEN and WHERE And, for WHOM

Promotion+Marketing=Advocates Marketing: A planned and sustained process to assess the customer’s needs and then to select materials and services to meet those needs. Know the customer’s needs Who are they? What do they need? When and where can we best deliver it? What are you willing to pay? ($)

The Four Points School libraries change lives. School libraries build community. School libraries are a smart investment. School libraries save lives.

Advocacy video What advocacy thinking do you see? Substitute “school libraries” and “school librarians”

Elevator Speech A short, persuasive statement that an entrepreneur makes to a potential investor in the time it takes for an elevator ride (Wikipedia 2008),

Reach out to YOUR “stakeholders What do they really want; not what do you want them to want. Wear their shoes….. Who are YOUR stakeholders? Simple methods to reach out have a high impact Simple

Reach out to YOUR “stakeholders Sidwell Friends School Sidwell Friends School in Washington, DC reaches out to their stakeholders!

Be Involved! Federal Legislation needs your support right now: -ESEA reauthorization needs to include specific library language. -Watch for movement on the Harkin Bill for Education Jobs -The Common Core Standards need your feedback HOW? CALL! VISIT! FAX using Capwiz (ALA & NYLA)INVITE! ATTEND Library Advocacy Day on June 29 in Washington, DC!Library Advocacy Day

Share the stories

Optimus Prime YOU are the hero!

Sara Kelly Johns (Or catch up to me on Twitter and Facebook!) THANK YOU!

10 Action Steps for Frontline School Advocacy 1. Involve 2. Teach 3. Inform 4. Illustrate 5. Encourage 6. Enlist 7. Listen 8. Brainstorm 9. Welcome 10. Thank, thank, thank!