Questions? Contact Kantar Media Healthcare Research (609) Eyecare Readership Study Facts

2015 Eyecare - Data Collection The mailing and online survey invitation lists used for the Optometry and Opticianry samples in the Eyecare Readership survey were selected on an nth-name basis from the Hugo Dunhill list. For the 2015 survey, the mailing house that made the nth-name selections was Direct Medical Data in Des Plaines, Illinois. The mailing and online survey invitation lists used for the Ophthalmologist sample in the Eyecare Readership survey were selected on an nth-name basis from the AMA universe of office and hospital-based physicians of all ages involved in patient care. Ophthalmologists of all ages are eligible for inclusion in the sample, but first-year residents, physicians in federal government or military service, and physicians in the US Territories are excluded. For the 2015 survey, the universe counts and nth-name selections for the mailing survey were conducted internally by Kantar Media. Online respondents for all groups were derived from an internal panel of eyecare professionals from previous surveys, as well as the All Global and WorldOne physician panels.

2015 Eyecare - Specialties Studied and Universes Optometrists Opticians Ophthalmologists Total Respondents: Universe:33,100 67,600 18,545

2015 Eyecare - Additions/Deletions Publications Studied A total of 32 publications were included in this survey. General criteria used for selection of the 32 publications were (1) a publication frequency of at least 4 times per year, (2) circulation to at least 20 percent of the universe of a given specialty, (3) acceptance of advertising from several advertisers and (4) a minimum of four issues published as of February NOTE – If a publication scored below 20% in receivership for a particular specialty, that publication was not reported on the tables for that specialty. The one exception for this study is among Ophthalmologists, in which a publication received by fewer than 20% of the total Ophthalmologist group was still reported on the tables as long as it was received by at least 20% of the respondents in one of the four primary sub-specialties (Retina, Cataract, Refractive/Corneal, and Glaucoma). Publications Added The following publications were studied for the first time in Please note the Initial Date of Publication information. Although every effort is made to identify and measure new publications a soon as they have 4 to 6 issues out, there are occasions where a publication is available for a few years before it is studied. If a publication has been in the market for a few years before it is studied, its readership and exposure scores should be compared to established publications rather than to new introductions. Publication Publisher Initial Date of Publication AOA Focus American Optometric Association 2014 Invision SmartWork Media 2014 Publications Deleted No publications deleted in 2015

2015 Eyecare- Publication Grid