The Use of Social Media for Professional Communication and Education in Psychiatry May 16, 2009 Annual APA Meeting, San Francisco Steven R Daviss, MD,

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Presentation transcript:

The Use of Social Media for Professional Communication and Education in Psychiatry May 16, 2009 Annual APA Meeting, San Francisco Steven R Daviss, MD, DFAPA Chair, Dept of Psychiatry Baltimore Washington Medical Center

Terminology Web Log --> Weblog --> Blog: A collection of short writings or 'content', usually displayed in reverse chronological order, from newest to oldest Social media: Post: A single piece of content within a blog (poster=one who posts) Comment: A reader's response to a post Podcast: An audio or video recording easily downloaded from the internet which can be listened to on a computer or ANY mp3 player (including iPods)

For those of you who have found Twitter, this will make sense to you. For the rest, I’ll explain. Suggested Twitter hashtag for this talk: #apa09bff (bff, as in Blog, Friend, Fly) Follow me on

Anatomy of a Blog

PostPost

BadgesBadges

SidebarSidebar

BlogrollBlogroll

ArchivesArchives

TagsTags

FooterFooter

Editing blog

Editing posts

Why would a psychiatrist write a blog? Creative outlet Education Interaction Understanding other points of view Helping others understand more about psychiatry

Who are you writing for? Anonymity? What to write about? Responding to comments Comment moderation?

Things medical bloggers worry about No medical advice Do not do anything that could be construed as establishing a physician- patient relationship Ethical Issues Blogging about patient experiences What not to write about Legal issues (eg, don’t blog about your malpractice trial)

Who reads Shrink Rap? 20% Physicians 22% Other Healthcare Professionals 29% Patients/Consumers 29% Others March 2007

Monthly Visits Monthly Pageviews Monthly Unique Visitors ~13,000/mo ~23,000/mo ~9,000/mo

Podcasts Format Frequency Topics Style Sound quality

Production Issues Editing software Audio format (mp3, m4a, aac, mono vs stereo) File size/bit rate (30min Storage, hosting xml files for iTunes, RSS feeds Show notes

~15,000 podcast downloads per month

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