1. Instructor: Mike Kujawski Course Wiki: “http://smallbusinessdevelopment.pbwiki.com” Password: “entrepreneur” Contact me at: 613.899.1348 if you have any questions Instructor: Mike Kujawski Course Wiki: “http://smallbusinessdevelopment.pbwiki.com” Password: “entrepreneur” Contact me at: 613.899.1348 if you have any questions

2. Commerce Graduate Business Strategist Entrepreneur Marketing Professional Computer Expert World Traveler Outdoorsman Athlete Teacher Risk-taker Optimist

3. Business Plan roles and limitations Business Plan preparation Use of technical and analytical tools Market planning, sales target determination, financial scenario analysis Leveraging the SWOT analysis to improve your strategy

4. Join the Course Wiki: http://smallbusinessdevelopment.pbwiki.com Join the Course Wiki: http://smallbusinessdevelopment.pbwiki.com Editing Password: “entrepreneur”

5. “A business plan is a planning document that summarizes the activities of a business for a given period of time. The plan communicates the business elements to lenders and others, provides the basis for managing the business, and provides a yardstick by which progress may be measured and changes evaluated.”

6. 1.Business concept, Describe industry, your business structure, your particular product or service, and how you plan to make your business a success. 2.Marketplace section, Describe and analyze potential customers: who and where they are, what makes them buy and so on. Here, you also describe the competition and how you'll position yourself to beat it. 3.Financial section Provide income and cash flow statement, balance sheet and other financial ratios, such as break- even analyses. May require help from your accountant and good spreadsheet software

7. Executive summary Description of company Market and competitors Marketing strategy Design and development Manufacturing and operations Management team Overall schedule Financial factors

9. Start-ups – to convey their vision to potential investors and attain financial support Established Firms – trying to attract key employees, prospect for new business, modify their corporate strategy, deal with suppliers or simply to understand how to manage their companies better

10. Business plans vary from business to business Most have common elements with varying emphasis on each Common types: – Mini Plan – Working Plan – Presentation Plan – Electronic Plan

11. Do you intend to use your plan to help you raise money? Do you intend to use your plan to attract talented employees? Do you anticipate showing your plan to suppliers to demonstrate that you're a worthy customer?

13. Doing a business plan doesn’t guarantee success, but it increases the probability Less expensive to make a mistake on paper Your excitement should come through in the business plan

14. Helps identify customers, market area, pricing strategy and competitive landscape Helps set guidelines Encourages realism Commitment on paper Exposure to planning Budget setting HR needs CSF identification

15. 1.Collect information 2.Analyze the information collected 3.Form a strategy 4.Prepare the plan – Be clear – Be brief – Be truthful – Be logical

16. Set objectives Prepare outline Review outline Research Write the executive summary last Have your plan reviewed by two consultants, mentors or accountants Adjust your plan periodically

17. Part 1: Company History: Page 6-15 Q#1-12 Part 2: Definition of the Business: Page 6-16 Q# 1-6 Must be complete for the beginning of next class so that we can review together! Counts as “participation”. One mark will be deducted if not complete. You can save your file and post the actual file on the course wiki or just copy and paste it. Alternatively you can email me the file. This work will form the foundation of your Business Plan, which you will need to submit in order to pass this course. Leverage material and assignments from the first module!

19. Review organizational structures (request) on the Canada Business Network website. Review work from last class Continue working on Business Plan Q & A’s. Look at some more business plan examples.

20. Part 3: Definition of the Market: Page 6-16 to 6-18 Q#1-16 and Page 6-20 to 6-22 Q#21-32. Must be complete for the beginning of next class so that we can review together! Counts as “participation”. One mark will be deducted if not complete. You can save your file and post the actual file on the course wiki or just copy and paste it. Alternatively you can email me the file. This work will form the foundation of your Business Plan, which you will need to submit in order to pass this course. Leverage material and assignments from the first module!

22. Class activity and individual interviews

24. Review of your class activity homework Introduction to our “Business Plan Template” (available on the wiki) Putting it all together so that you can start writing Part 1 of your plan!

26. Use “MS WORD” template provided on wiki. Part 3 - General Company Description Part 4 - Products & Services Part 7 - Management & Organization Due Dec 19 th, 2007 (last class this year!) Classes resume January 7 th ! Office Apps module starts Jan 14 th, 2007.

27. Ask questions about your Draft Book some mentoring time with me Review of what you have so far?