1. PARTS OF A PRINT AD 1.Headline 2.Sub-head 3.Copy/Body 4.Illustration 5.Signature

2. HEADLINE The lettering, slogan, or saying that gets the readers’ attention, arouses their interest, and leads them to read the rest of the ad. Headline

3. SUB HEADLINE Used to break up text. Larger than copy letters. Set in bold or italic. Sub headline

4. COPY/BODY The selling message in a written advertisement Copy/Body

5. ILLUSTRATION The photographs or drawing used in a print advertisement. Illustration

6. SIGNATURE The distinctive identification symbol for a business. Signature