1.  Parts of a Print Advertisement Sports, Entertainment & Recreation Marketing To be used as a guide in completing Endorsement Assignment

2.  What makes a good ad? Grabs attention Simple and easy to understand Shows product or benefits/features Generates a call for action!

3.  Parts of a Print Advertisement  Headlines  Copy  Illustrations  Signatures  Slogans

4.  Headline  Saying that gets the reader’s attention, arouses their interest by producing a benefit, and leads them to read the rest of the ad  Should identify a benefit and stress how it meets the customers’ needs  Very brief

5.  Copy  The selling message  Expands on the info from the headline  Written like a conversation  Tell the who, what, when, where, why and how of your product  Simple and Direct!!!  Provides the Call to Action!

6.  Illustrations  Pictures or Drawings  Attract attention to the ad  Show the product and how it works  Portray the Images  Sports  Leisure  Convenience

7.  Signature  The LOGO!  Distinctive identification symbol for a business  Helps create instant recognition for a company

8.  Slogan  Catch phrase or small group of words used to identify a product  Helps to create a distinct image for the company or product

9.  Copy Headline Illustration Signature

10.  Wrap-Up  Which media is the most expensive?  What is a downfall of newspapers?  What is SWAG?  What are the two forms of broadcast media?  The Parts of a Print Ad (what does each part do?) ◦ Headline ◦ Copy ◦ Illustrations ◦ Signature ◦ Slogan

11.  Create a Print Ad  DO NOW: After completely answering (in detail) questions 1-9 in your endorsement assignment, please complete your print advertisement (#10) using what you just learned by reading this PowerPoint.  Once finished, please save your work in your student drive.