1. Caramel Dough Kristen Eskildsen

2. The Product Caramel and cookie dough covered in chocolate Normal candy bar size Packaged in a gold wrapper Awesome tasting!

3. Marketing Sell anywhere we can ship to Available to anyone who can chew caramel No income preference To people who are Not health consciousness

4. Pricing Cost of materials =. 25 Labor=. 50 Packaging=.25 Buyers pay….. 1 dollar Many people have a dollar in their pockets. Its easy and not a hassle to find change.

5. Advertising We would have ads on TV, and on the radio. Also have ads in magazines –Time –People –U.s. Weekly Targeting the caramel loving people

6. Purchasing Kwik Trip and other convenience stores Large corporation stores –Wal-Mart –Target –Shopko

7. Benefits Lots of caramel and cookie dough Little bit of chocolate –Appeal to the chocolate lovers –It will be very sweet