1. Embedded Advertising/ Product Placement

2. Product Placement Product Placement refers to products or background signage embedded in media. In 1989 Congress got a tip that Phillip Morris had paid to place its Marlboro brand in the youth films Superman I & II. Big Tobacco used product placement to market smoking throughout the '80's -- even in G- and PG- rated films that children watch.

3. Product Integration Product Integration refers to dialogue, scenes and whole storylines that are embedded in entertainment content in exchange for a fee. When NBC's "Chuck" was on the chopping block, Subway pitched in to save the series in return for deep integration in the story line. Ie: New Girl and Ford http://www.youtube.com/watch?v=D- fxY8MwATc&feature=player_embed ded http://www.youtube.com/watch?v=J DHIAul3dxQ http://www.youtube.com/watch?feat ure=player_embedded&v=zsDheqa aF5Q

4. Branded Entertainment Branded Entertainment is media that is created specifically to sell a product or brand. The sponsor may share the production costs or underwrite the entire project. http://www.easytoas semble.tv/http://www.easytoas semble.tv/

5. What is Embedded Advertising? http://www.brandchannel.com/home/post/Br andcameo-070411-Transformers-3.aspx http://www.youtube.com/watch?v=PrPV9o8 HXvs&feature=related

6. The New Digital Way… http://www.youtube.com/watch?v=Swz5L5Vjkmc Watch out! What you are seeing isn’t really there…