1. Grechanokov A. Scientific supervisor: Zadoya A. A. Language supervisor: Kramarenko T.V.

2. Structure 1) Theoretical and methodological basis of Ukrainian goods promotion on foreign markets 2) Analysis of goods promotion on foreign market at LTD «Merx» 3) Practical recommendations for basic tools and methods of product promotion improvement on foreign markets for LTD«MERX»

3. Subject and Object of the research: Subject of research: organizational form of goods promotion and methods which LTD «Merx» uses while entering on foreign markets Object of research: LTD «Merx» economic and marketing activity

4. Objectives & task: Objectives: study and analyze the existing methods and organizational forms of product promotion on foreign markets; analyze the goods promotion system on foreign market which is currently being used in LTD «Merx» and identify its problems and prospects Task: Develop a set of measures for future improvement of goods promotion system on foreign markets for the company «Merx»

5. KEY METHODS AND FORMS OF GOODS PROMOTION ON FOREIGN MARKETS Commercials Sales promotion Personal sales Public relations Branding Fairs & Exhibitions

6. LTD «Merx» Was founded in 1993 Production for export 75% Main foreign markets: Russia, Latvia, Kazakhstan, Estonia, Czech Republic, Slovakia, Bulgaria

7. Marketing department structure

8. Current problems of goods promotion a small amount of highly qualified personnel poorly developed relationships with counterparties poor usage of Branding and Public Relations difficulties in advertisement company poorly developed Web-site of the company problem in using elements of outdoor advertisements undeveloped system of sales promotion

9. My recommendations advertising department reorganization cooperation with counterparties in a system of conditions favorable conditions for both parties benchmarking other companies in brand management cooperation with advertisement companies improve appearance and structure of the Web-site Discount system creation in terms of sales promotion

10. Economic efficiency calculation

11. THANK YOU FOR ATTENTION