Presentation is loading. Please wait.

Presentation is loading. Please wait.

Review. "Interpretive" vs. Numerical Qualitative Why & how of human behavior Interpretation Language & observation E.g. "How do people "negotiate" identity.

Similar presentations


Presentation on theme: "Review. "Interpretive" vs. Numerical Qualitative Why & how of human behavior Interpretation Language & observation E.g. "How do people "negotiate" identity."— Presentation transcript:

1 Review

2 "Interpretive" vs. Numerical Qualitative Why & how of human behavior Interpretation Language & observation E.g. "How do people "negotiate" identity on the Internet?" E.g. "What do users like about Skype?" Quantitative When, Where & how much of "natural" phenomena Measurement Statistical analysis E.g. "What kinds of icons or 'smileys' do people choose on Myspace?" E.g. "How many users in Innsbruck use Skype?"

3 "Interpretive" vs. Numerical Qualitative – Ethnography: e.g. research into community and identity – Historical Research: e.g. how has software for the Internet developed? C Quantitative: – Fragebogen with "closed" questions; e.g. "likert scale" – Website use – "Penetration" of Internet or Internet access – Social Network Analysis Critical Theory / Some Historical Theory construction content analysis POSITIVISM EXPERIMENTAL METHOD

4 Doing Research is like reading and interpreting a text or watching a video record of complex activity: Different frameworks result in different interpretations Positivism: Objects in the world can be known with certainty; subject (observer) and object (participant/user) are separate. Neopositivism:


Download ppt "Review. "Interpretive" vs. Numerical Qualitative Why & how of human behavior Interpretation Language & observation E.g. "How do people "negotiate" identity."

Similar presentations


Ads by Google