1. SEM-3 Parts of a Print Ad
Find examples of print ads that display the following characteristics in each slide.

2. Headline that creates curiosity

3. Headline that offers a precise solution

4. Headline that provides an incentive to act

5. Illustration that gets noticed first in ad

6. Illustration that conveys the message of the ad

7. Illustration that does NOT convey the message of the ad

8. Appealing Layout

9. Unappealing layout

10. Good balance of white space

11. Copy that intimidates

12. Copy that indicates qualification is needed

13. Copy that offers a guarantee

14. Copy that has repetition of message