1. www.myjaxchamber.com What is #ilovejax? An ongoing conversation that promotes all there is to love about the seven counties in the JAX Region.

2. www.myjaxchamber.com Why is it needed? 64 percent of residents believe we have inferiority complex that hurts economic development. Jerry Mallot was quoted in the Jacksonville Business Journal on Oct. 21, in an article introducing Innovate Northeast Florida, a nine-month economic development initiative to better define how to market the region.

3. www.myjaxchamber.com Who’s to blame? The Jacksonville Business Journal solicited responses looking to assign blame.

4. www.myjaxchamber.com Our response – The positive path The question is “What do you love about Jacksonville?” So, what do you love about JAX? Tell us why you love JAX --- here on LinkedIn, on our Facebook page or use #ilovejax on Twitter!

5. www.myjaxchamber.com Community response More than 1,200 people used the hashtag, creating more than 600,000 impressions.

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7. Campaign grew More than 50 placements (print and online). Dozens of radio and TV interviews. WOKV WAPE WJCT Florida Times-Union

8. www.myjaxchamber.com And grew Facebook page created December 2011. 200 fans in May 300 fans in June 550 fans in July

9. www.myjaxchamber.com And grew some more #ilovejax days showcase greatest strengths. Military Bases Fleet Readiness Center Mayo Clinic Jaguars Stadium THE PLAYERS

10. www.myjaxchamber.com Measuring results 64 percent will say our positive self-image helps promote economic development. Annual Survey Facebook Likes Hashtag Users Impressions

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