1. Breaking Through the Noise

2. Independent Television Service  Supports domestic and international indie filmmakers  100 hours of programming to TV  Engages audiences online and on the ground

3. Stories Change Lives Authentic Voices Independent Producers Credible and Compelling Two parts of the brain: stats vs. stories

4. 34GB

5. More Distraction Than Ever Multi-tasking alongside TV  33% using mobile apps  37% browsing the web  40% on social networks  56% texting Americans are consuming 3x as much information as they did thirty years ago

6. Attention Paradox Direct connection to audiences + a wide range of free tools and yet, The cost of attention has gone up

7. Attention Paradox “It used to be that you could connect five dots and sell a million records, now there are 20 dots you can connect to sell a million records” - Julie Greenwald Atlantic Records

8. Content + Promotion + Engagement = 360 CONTENT ENGAGEMENTPROMOTION 360 all blended

9. Henry Jenkins

10. Participatory Storytelling

11. Mobile

13. UGC Contest

14. Digital Games

15. HTML 5 & Web Native Cinema

16. “ None of us is creative as all of us” - Steve Jobs