1. Promotions

2. SALES PROMOTION The Growth in Sales Promotion Sales Promotion Planning The Primary Categories of Sales Promotion

3. The Growth in Sales Promotion AccountabilityMedia Shifts Marketplace Changes

4. The Growth in Sales Promotion AccountabilityMedia Shifts Marketplace Changes

5. The Growth in Sales Promotion AccountabilityMedia Shifts Marketplace Changes

6. The Growth in Sales Promotion AccountabilityMedia Shifts Marketplace Changes

7. Sales Promotion Planning

8. Sales Promotion Categories

9. CONSUMER PROMOTIONS The Tools of Consumer Promotions The Use of Consumer Promotions

10. The Tools of Consumer Promotions

11. The Use of Consumer Promotions

12. TRADE PROMOTIONS

13. Types of Trade Promotions

14. Uses of Trade Promotion DemandAttentionMotivationInformation

15. MULTIPLATFORM PROMOTIONS Sponsorships & Event Marketing Loyalty Programs Partnership Programs

16. Sponsorships & Event Marketing

17. Loyalty Programs

18. Partnership Programs

19. PROMOTION STRATEGY Promotion Objectives Promotion Integration Promotion Effectiveness

20. Promotion Objectives

21. Promotion Integration

22. Promotion Effectiveness