1. Scenario 1 – Mega Brand/Form Factor/Performance Confidential 1 COMPANY “BRAND X” “BRAND X” LAPTOPS “BRAND X” DESKTOPS “BRAND X” WORKSTATIONS “BRAND X” MOBILE DEVICES BUSINESS ESSENTIAL LAPTOPS BUSINESS PERFORMANC E LAPTOPS BUSINESS ESSENTIAL DESKTOPS BUSINESS PERFORMANC E DESKTOPS BUSINESS ESSENTIAL MOBILE DEVICES BUSINESS PERFORMANC E MOBILE DEVICES

2. Scenario 2 – Mega Brand/Performance/Form Factor Confidential 2 COMPANY “BRAND X” “BRAND X” BUSINESS ESSENTIAL “BRAND X” BUSINESS PERFORMANCE LAPTOPS DESKTOPS MOBILE DEVICES WORKSTATIONS MOBILE DEVICES

3. Scenario 3 – Form Factor/Performance Confidential 3 COMPANY “BRAND X” “SUB-BRAND A” LAPTOPS “SUB-BRAND B” DESKTOPS “SUB-BRAND D” WORKSTATIONS “SUB-BRAND C” MOBILE DEVICES BUSINESS ESSENTIAL LAPTOPS BUSINESS PERFORMANC E LAPTOPS BUSINESS ESSENTIAL DESKTOPS BUSINESS PERFORMANC E DESKTOPS BUSINESS ESSENTIAL MOBILE DEVICES BUSINESS PERFORMANC E MOBILE DEVICES

4. Scenario 4 – Performance/Form Factor A Confidential 4 COMPANY “BRAND X” “SUB-BRAND A” BUSINESS ESSENTIAL “SUB-BRAND B” BUSINESS PERFORMANCE LAPTOPS DESKTOPS MOBILE DEVICES WORKSTATIONS MOBILE DEVICES

5. Scenario 5 – Performance/Form Factor B Confidential 5 COMPANY “BRAND X” “SUB-BRAND A” BUSINESS AND PERSONAL USE “SUB-BRAND C” BUSINESS PERFORMANCE LAPTOP S DESKTOPS MOBILE DEVICES WORKSTATION S MOBILE DEVICES “SUB-BRAND B” BUSINESS ESSENTIAL LAPTOP S DESKTOPS MOBILE DEVICES

6. Scenario 6 – Company Size/Form Factor Confidential 6 COMPANY “BRAND X” “SUB-BRAND A” FOR SMALL BUSINESS “SUB-BRAND B” FOR MEDIUM BUSINESS “SUB-BRAND C” FOR LARGE ENTERPRISE & PUBLIC LAPTOPSDESKTOPSWORKSTATIONS MOBILE DEVICES LAPTOPSDESKTOPSWORKSTATIONS MOBILE DEVICES LAPTOPSDESKTOPSWORKSTATIONS MOBILE DEVICES