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Buying Influences Mainstream Luxury Reduction of Excess Reduction of Excess Search for Security Morality Commodity Pricing Increases Femininity Customization.

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Presentation on theme: "Buying Influences Mainstream Luxury Reduction of Excess Reduction of Excess Search for Security Morality Commodity Pricing Increases Femininity Customization."— Presentation transcript:

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3 Buying Influences Mainstream Luxury Reduction of Excess Reduction of Excess Search for Security Morality Commodity Pricing Increases Femininity Customization on Demand Second Home Purchases Second Home Purchases Techno Organic Balance Mosaic Influences

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14 Kirsch Marketing Campaign

15 2004 Kirsch Print Advertising Over 82 million impressions generated Q4 in upscale home décor/decorating pubs

16 2005 Kirsch Advertising Campaign Focus on “Total Window” Consumer Advertising –September to November 2005 Trade Advertising 2005 PR Campaign Insert Image

17 New Product Development

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19 Prototype Testing

20 Functional Testing

21 Package Testing

22 Environmental Testing

23 Final Product

24 RESULTS OF NPD Estate Ultra – WCMA Best New Technical Innovation & Apex Best Design 2004 Quick Shade - WCMA Best New Innovation 2004 Cellular Shade Sample Book- WCMA New Sampling Program 2004 Buckingham – WCMA Best New Design 2005 Wood Trends – WCMA Honorable Mention New Design 2005

25 Drapery Hardware Survey 2005

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