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Published byRoderick Banks Modified over 9 years ago
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Buying Influences Mainstream Luxury Reduction of Excess Reduction of Excess Search for Security Morality Commodity Pricing Increases Femininity Customization on Demand Second Home Purchases Second Home Purchases Techno Organic Balance Mosaic Influences
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Kirsch Marketing Campaign
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2004 Kirsch Print Advertising Over 82 million impressions generated Q4 in upscale home décor/decorating pubs
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2005 Kirsch Advertising Campaign Focus on “Total Window” Consumer Advertising –September to November 2005 Trade Advertising 2005 PR Campaign Insert Image
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New Product Development
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Prototype Testing
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Functional Testing
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Package Testing
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Environmental Testing
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Final Product
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RESULTS OF NPD Estate Ultra – WCMA Best New Technical Innovation & Apex Best Design 2004 Quick Shade - WCMA Best New Innovation 2004 Cellular Shade Sample Book- WCMA New Sampling Program 2004 Buckingham – WCMA Best New Design 2005 Wood Trends – WCMA Honorable Mention New Design 2005
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Drapery Hardware Survey 2005
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