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1 Traditional media players are experimenting with new models for digital distribution –Networks are launching branded online channels and streaming ad-supported.

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Presentation on theme: "1 Traditional media players are experimenting with new models for digital distribution –Networks are launching branded online channels and streaming ad-supported."— Presentation transcript:

1 1 Traditional media players are experimenting with new models for digital distribution –Networks are launching branded online channels and streaming ad-supported episodes (ABC.com, CBS.com & Innertube, NBC.com & DotComedy, Turner & Super Deluxe) –Digital sell-through is gaining broad support (iTunes is selling films from Disney and Paramount; television episodes from major networks) –Fox / NBC / Viacom exploring concept of a dedicated JV for online content distribution Historically game-based, mobile is also proving viable for video distribution –Adoption of 3G handsets continues to grow and is improving viewing experience –Carriers are seeking video content to attract and retain customers A wide range of players is competing for quality UGV content and audience –Google’s acquisition of YouTube raised the bar for critical mass –Quality of viral video is increasing as traditional media players enhance their owned services (Fox / MySpace, Viacom / Atom Films) –Online pure-plays (Heavy, Break) are compensating content creators by acquiring videos Competition is Increasing as Demand for Digital Content Grows

2 2 Establish Grouper as a trusted and recognized brand for online video by combining the viral nature of user-generated video with the quality of “Hollywood” content Build a large base of high quality short-form video –Attract content creators through a “path to recognition” –Identify and invest in the best videos –Produce original short-form content Offer users a compelling content syndication proposition –Distribute through “path to recognition” partners –Syndicate through general video distribution partners Implement a differentiated, channel-based programming strategy Improve overall user experience –Superior content guide, high-quality playback, easy publishing to other sites Vision Execution Launching Grouper 3.0 in June 2007 Grouper 3.0

3 3 “The Red Carpet” (Potential Show on “All Access” Channel) Attend premieres and interview celebrities Guest Host on “Red Carpet” Show All Content Uploaded to Channel Featured Content (Views, Ratings, Editorial) Content Featured in “Best of” Show Provide incentives to attract quality content and actively engage audience –“Path to recognition” for each channel, with online and offline rewards –Tools for users to create, manage, and promote their own shows –Financial incentives / compensation for content creators Enable creators to broadly distribute their content through syndication and “path to recognition” partners Example of “Path to Recognition” Attract Content Leaders to Grouper


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