1. What’s Pop Em’ Out Challenge DJ Engagement and Product Placement Package Madness ™ Radio Station Sampling Pop Em’ Out Idol Web Support Who’s Pop Em’ Out Music Show Daily series of up and coming national and local artists Contest link Audio link Sampling locations Contest asking consumers to answer questions about the packaging of the product Station distributed samples and provided on-air traffic-building announcements to the sample site Song identification contest Hot daily prizes Grand prize customized i-Pod audio system Constant short messaging throughout each on-air shift Chance to become a guest DJ at a local radio station Prizes included iPod Shuffle, professional DJ music system Get categorical users of competitive “icy cool” brands to try and switch to Winterfresh pellets Create greater brand affinity with current and lapsed Winterfresh consumers without cannibalizing stick users

2. DJ Engagement and Product Placement BACK

3. Event Photos BACK

4. Website BACK