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Published byMary Wade Modified over 8 years ago
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2005 Luca Bruno, 2013 Michael Sohn - AP2005 Luca Bruno, 2013 Michael Sohn - AP
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1800s Darwin The Expression of Emotions in Man and Animals
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1960s ! Ekman Facial Action Coding System (FACS)
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2010s1800s1960s Coding Automated Facial Coding Emotions
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15” to 5’ content length 20+ categories Facial Coding in Advertising 1,000+ videos tested 30+ countries
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Tap into the mind of millions
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Subconscious reaction to whole categories 80 70 60 50 40 30 20 % happiness Months Stagnation Disruption
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Validate ideas quickly with true behavioural data 48h Quick turnaround 300 Hundreds of people 5 Minutes to order a study 10x Faster than traditional methods
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85% Likelihood of brand Recommendation 60% Likelihood of making a purchase 74% Likelihood of becoming a fan of the category Get actionable insights and predict behavior
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