1. YOUR FANTASY FOOTBALL TEAM DEVELOPING THE PRODUCT

2. WHY THIS LOCATION Consider the following: Traffic patterns Facilities Current stadiums Common areas Money City permits v. licenses

3. CURRENT STADIUM LOCATIONS

4. MASCOT WHO Easy to pronounce name Fearful v. fearless (i.e. Owl v. Dragon) Age appropriate Does it match the team name/theme

5. SAMPLE MASCOTS

6. WHAT’S IN A NAME Keep in mind: Chants Cheers Fans of all ages Common to fans Controversial names: Redskins Dolphins

7. NAME EXAMPLES

8. TEAM COLORS Things to consider: Age appropriate Location Trends Common colors among teams

9. COMMON COLOR THEME

10. LOGO Says it all Keep it simple Make it unique Brand identity

11. HOW IT CHANGES OVER TIME http://www.longwood.edu/2014releases_56429.htm

12. TIME TO WORK Now work with your Fantasy Football team and get to work