1. All Markets April Fools Day- 1 st April

2. INSIGHT & CONCEPT Most of the people don't know about their consumer rights and many times fall prey to some marketing tricks and face losses This April Fool's day 92.7 Big FM says 'Bano Foolproof' We empower & educate listeners with useful information / tips for day-to-day life activities / situations where one gets fooled unknowingly or through trickery/ cheating. When the whole world will try to make someone or the other a fool on April Fool’s day, BIG FM says aap ‘Bano Foolproof.

3. ON AIR ELEMENTS BIG Magic’s Akbar Birbal – Kiku Sharda and Vishal Kotian give tips on how to be fool proof RJ led Impact Breakfast (2 hours total) with an Expert Informative content on being foolproof in some of our day-to-day activities while narrating situations along with expert giving tips / opinion to become foolproof. Connecting with listeners by asking them to share instances ‘jahan wo fool ban gaye’ – – Online frauds /delay in reception/Bus Conductor took money but didn’t give ticket/ vendor showed best quality thing and got poor product when opened at home/ guarantee and warranty issues etc. Sharing tips on how to combat with these issues and be fool proof.

4. ON AIR DELIVERABLES Element DescriptionStart DateEnd Date Number of days Rotation s / day Total Rotations Duration in sec. Title / Presentin g (5 secs.) Powered By(4 secs.) Associate (3 secs.) Promos talking about upcoming morning show special 29th March31st March3618YYY fakebook special promo kavita special show promo30 TH March1st April3618YYY RJ Mentions promoting kavita show + morning special show 29th March1st April3412YY BumpersSpecial morning show1st April 166Y Bumpersone hour kavita special show1st April 133Y TOTAL 57 285192 108

5. DIGITAL # BanoFoolProof on Twitter & FB promotion Post consumer rights tips from BIG FM handle. People share their fraud stories/videos/ pics/jokes etc. Short format online videos to make people aware and help them in becoming fool proof

6. SPONSORSHIP COST  Presenting Sponsor:Rs. 20 Lacs  Powered By Sponsor:Rs. 17.5 Lacs  Associate Sponsor:Rs. 15 Lacs

7. ASSOCIATE SPONSORSHIP (CITY-WISE) COST

8. THANK YOU