1. The NEWADA project in the Danube Corridor Hélène Masliah-Gilkarov via donau New Orleans 15 September, 2011

2. Network of Danube Waterway Administrations

3. Objectives  Increasing the efficiency of the Danube as European Transport Corridor VII  Intensifying cooperation between waterway administrations  Improvement of physical accessibility of the waterway infrastructure  Enhancement of accessibility to ICT networks and services  Integration of responsible stakeholders & fostering cooperation

4. NEWADA is implemented in the framework of: Policy Framework

5.  Project StartApril 2009  Project duration3 years until March 2012  Project partners12 from 8 countries  Total project budget € 2,8 Mio. Key Project Data

6. Partners

7. A B

8. Work packages WP3 (SVP) Hydrography and Hydrology WP4 (AFDJ) Accessibility of waterway infrastructure WP5 (RSOE) ICT networks and services WP6 (VIA) Strategical cooperation & communi- cation WP1 (via donau) Project Management WP2 (RSOE) Dissemination

9. NEWADA operative teams Clients/stakeholders Service Strategy & project SCOM Information channels General public

10. Strategic Cooperation economic crisis budget cuts efficiency threats opportunities  Discuss strategies  Develop common goals & visions  Customer-oriented waterway management and administration employee turnover Managing Directors

11. Team Work  Learning from one another  know-how exchange  Initiate / strengthen cooperations PR & Communication Hydrography Hydrology Maintenance Ecology operative teams

12. PR Managers Workshops – Why?  get to know each other  get an overview of our organisation and its positioning in the promotion of inland waterway transport  define our target groups  find ways to reach out to the target groups  create standards that we have decided on together and that can be used by all of us

13. What We Achieved …  present and analyze the role of the PR manager in his/her waterway administration  present and analyze the situation of PR in his/her waterway administration  re-define target groups and stakeholders  agree on common PR objectives as part of a NEWADA PR Toolbox

14.  Tips & Tricks for PR Managers  5 good reasons to use IWT  A common photo database with different categories The NEWADA PR Toolbox

15. Any questions?

16. Thank you for you attention! Hélène Masliah-Gilkarov helene.gilkarov@via-donau.org