1. Getting that spark and pulling in your audience Creating Great Leads

2. Getting you hooked… How does a TV show get you “hooked” so you don’t turn the channel? How does a TV show get you “hooked” so you don’t turn the channel? How do you decide to read a book that you selected on your own? If no one recommended it to you, what makes you decide to read it? How do you decide to read a book that you selected on your own? If no one recommended it to you, what makes you decide to read it?

3. Why is a lead important? What does the word “lead” mean? What does the word “lead” mean? A good lead makes you want to “follow” it. A good lead makes you want to “follow” it. The lead is the first introduction to the story/writing. Remember, first impression are lasting! The lead is the first introduction to the story/writing. Remember, first impression are lasting!

4. What should I ask myself? When thinking about your lead, two thoughts should run through your mind. When thinking about your lead, two thoughts should run through your mind.  What do I want to say?  What do I want my reader to hear?

5. The Mysteries of Harris Burdick by Chris Van Allsburg

6. Can you be inspired? The following slides show Harris Burdick’s drawings, titles, and captions. The following slides show Harris Burdick’s drawings, titles, and captions. Is there one that inspires you? Is there one that inspires you?

21. ARE YOU INSPIRED?