1. Home Foods Value Proposition Establishing a market presence for the future of the “farm-to-family” industry. Zachary Allen CIT 4453 Dr. Fish Establishing a market presence for the future of the “farm-to-family” industry. Zachary Allen CIT 4453 Dr. Fish

2. Porters Generic Strategies  Home Foods will differentiate itself on quality across the home grocery delivery industry.  By providing the highest quality farm-fresh ingredients, rapid home delivery, and unparalleled customer service.  Because of the quality we receive from our suppliers it is unrealistic to compete on price, firmly believe that you get what you pay for. We will offer the best available ingredients and personalized service at fair prices.  Home Foods will differentiate itself on quality across the home grocery delivery industry.  By providing the highest quality farm-fresh ingredients, rapid home delivery, and unparalleled customer service.  Because of the quality we receive from our suppliers it is unrealistic to compete on price, firmly believe that you get what you pay for. We will offer the best available ingredients and personalized service at fair prices.

3. Targeted Segments  Home Foods is geared towards young professionals, busy families, and the health- conscious consumer who has everything but time.  We aim to provide healthy, delicious meals to our customers regardless of age, income, or occupation.  Targeted consumers would include working age men and women between the ages of 18 to 55, as well as young families in that age range.  Home Foods is geared towards young professionals, busy families, and the health- conscious consumer who has everything but time.  We aim to provide healthy, delicious meals to our customers regardless of age, income, or occupation.  Targeted consumers would include working age men and women between the ages of 18 to 55, as well as young families in that age range.

4. Key Benefits Offered  Fresh, nutritious and delicious food delivered to your door.  A wide variety of options including snacks, prepared meals and “some assembly required” meal packages.  Free app to help track consumption, calories expended and assist in re-ordering.  Paid content expands app capabilities and features.  Fresh, nutritious and delicious food delivered to your door.  A wide variety of options including snacks, prepared meals and “some assembly required” meal packages.  Free app to help track consumption, calories expended and assist in re-ordering.  Paid content expands app capabilities and features.

5. Unique Capabilities  Home Foods takes pride in our products, and provides the best and most personal customer care in the industry.  Customers will be assigned their own “personal chef” who will be responsible for preparing their orders and communicating through feedback channels to enhance the Home Foods experience.  The integration of meal ordering, fitness tracking, and biometric inputs makes a healthy lifestyle easier than ever.  Our close relationship with our suppliers provides unique benefits to our customers including free samples and complimentary meals each month.  Home Foods takes pride in our products, and provides the best and most personal customer care in the industry.  Customers will be assigned their own “personal chef” who will be responsible for preparing their orders and communicating through feedback channels to enhance the Home Foods experience.  The integration of meal ordering, fitness tracking, and biometric inputs makes a healthy lifestyle easier than ever.  Our close relationship with our suppliers provides unique benefits to our customers including free samples and complimentary meals each month.

6. Our Value Proposition  “Home Foods provides the highest quality ingredients and recipes to the everyday chef who has more culinary ambition than time. We take the leg work out of providing healthy, fresh food for you and your family. By exploiting our unique relationships with our suppliers we provide the best farm-fresh fare to keep your family vitalized in the midst of your busy lives.”  Our Promise: Home Foods promises that we will always provide the highest quality, ethically harvested ingredients and guarantee your satisfaction with our products.  “Home Foods provides the highest quality ingredients and recipes to the everyday chef who has more culinary ambition than time. We take the leg work out of providing healthy, fresh food for you and your family. By exploiting our unique relationships with our suppliers we provide the best farm-fresh fare to keep your family vitalized in the midst of your busy lives.”  Our Promise: Home Foods promises that we will always provide the highest quality, ethically harvested ingredients and guarantee your satisfaction with our products.