1. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC Meet-Up with Sawtooth Software in NYC

2. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC  What is Sawtooth Software  What’s New at Sawtooth Software  What’s New in Conjoint Analysis  What’s New in Market Research  Share Your User Experiences  Peer Q&A Series Agenda 2

3. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC How many choices do you make during a typical day? 3 Many choices are composed of multiple attributes or features

4. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC Different Perspectives/ Different Goals 4  Buyers want all of the most desirable features at lowest possible price.  Sellers want to maximize profits by:  Minimizing the costs of providing features  Providing products that offer greater overall value than the competition

5. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC Why Conjoint Analysis? 5  Do you want to know how buyers might react if you alter a product or change a price? Given multiple products, which one will consumers choose? What features drive those decisions?  Great marketers ask themselves these questions and discrete choice is often the best way to answer them.

6. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC Example 6

7. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC Why Sawtooth Software? 7  Our survey software tools are used over the Web, for CAPI interviewing, at conferences and trade shows, in mall intercept facilities, and anywhere else people are interviewed.  Point & Click interface  Randomization, data piping, skip logic, constructed lists  Complete customization with HTML JavaScript, Perl and CSS  Free survey hosting and tech support  Users include Global 1000 companies in consumer and B2B markets such as health care, CPG, government, market research and universities.

8. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC WHAT’S NEW AT SAWTOOTH SOFTWARE 8

9. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC Released Lighthouse Studio v9! 9  Now that our licenses are sold as annual subscriptions, they come with FREE survey hosting!  This covers per-respondent and standard monthly hosting fees

10. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC 10 Integrated Market Simulator  External effect adjustments including product awareness, availability and distribution  Visualize shares and utilities  Create custom branded simulators or easily generate Excel- based simulators with Random First Choice!

11. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC 11 Sign up Sign up for the Market Simulations Webinar Series Intro to Market Simulations & Theory Mechanics of Conjoint Simulations Preference Share vs. Market Share Simulations as Part of a Forecasting System Mechanics of Conjoint Simulations Preference Share vs. Market Share Simulations as Part of a Forecasting System The New Market Simulator Product Demo General Capabilities New Analysis Options Creating Deliverables General Capabilities New Analysis Options Creating Deliverables Advanced Simulations in the New Market Simulator Applying product availability and awareness Scale factor (exponent) tuning External effect adjustments to product shares Applying product availability and awareness Scale factor (exponent) tuning External effect adjustments to product shares Wednesday March 2 nd, 2016 11:00 am – 12:00 pm ET Wednesday March 9 th, 2016 11:00 am – 12:00 pm ET Wednesday March 16 th, 2016 11:00 am – 12:00 pm ET (Exclusive to Suite Holders)

12. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC Software Updates 12  Drag & Drop Ranking  Detects/Records YOUR time zone  JavaScript runs in preview mode  Admin Module updated and now mobile friendly  Backwards compatible surveys  Integrated Analysis Manager

13. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC 13 The Future Looks Bright!

14. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC Discover 14  Create a powerful survey in minutes with our new web- based application offering: —Choice-Based Conjoint —General Interviewing —Collaboration —Hosting  Coming soon – MaxDiff!  Start your free trial at https://discover.sawtoothsoftware.com https://discover.sawtoothsoftware.com

15. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC WHAT’S NEW IN CONJOINT ANALYSIS 15

16. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC Perceptual Choice Experiments 16

17. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC Bandit Methods for Larger Problems 17  Bandit MaxDiff  Uses probabilities of choice from earlier respondents to adapt exercise for later respondents.  Focuses on most important items, while still letting some less- preferred items to be viewed.

18. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC WHAT’S NEW IN MARKET RESEARCH 18

19. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC 19 What’s New Today?

20. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC 20 What are we still talking about?

21. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC SHARE YOUR USER EXPERIENCES 21

22. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC Dave Buckley – General Atlantic 22  David works closely with executive teams in the Americas and Europe on pricing, operations, and strategy.  David joined General Atlantic in 2011 from McKinsey & Company.  Previously, he served as a Captain in the United States Army.  B.A. University of Notre Dame  MPP Princeton University  Conjoint enthusiast

23. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC NEW TO SAWTOOTH SOFTWARE? 23

24. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC Sawtooth Software Subscriptions 24 All software is sold as a 12-month subscription. Free technical support, maintenance, online hosting for data collection*, and upgrades are included.online hosting for data collection* Suite Subscriptions1 Person5 Person10 Person Premium Suite Plus Premium Suite Plus Includes Premium Suite, five hours of free consulting, and 15% off workshops and conferences $15,900$24,600$29,700 Premium Suite Premium Suite Includes Standard Suite, MBC, and unlimited CCS desktop client conjoint simulators $14,900$23,100$27,700 Standard Suite Standard Suite Includes all components except MBC and client simulators $11,500$19,100$23,700

25. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC 2016 Events 25  SKIM/Sawtooth Software European Conference & Training Event  Courtyard by Marriott Rome Central Park Hotel in Rome, Italy  April 12-15, 2016  ~550 Euros per day  Early bird deadline March 2 nd  Choice Modeling Workshop  Disney’s Grand Californian Hotel & Spa in Anaheim, California  May 16-18, 2016  ~$500 per day  Sawtooth Software Conference  Park City Marriott in Park City, Utah  September 28-30, 2016  Submit proposals by February 26 th  ~$500 per day

26. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC 2016 Academic Challenge 26  Real students solving real business problems  Phase 1 – Intra-school competition  Phase 2 – On-site competition  Want to be involved next year? Let us know!

27. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC Q&A SERIES 27

28. © 2016 Sawtooth Software, Inc. | www.sawtoothsoftware.com Meet-Up in NYC 28 Thanks for Meeting Up! Aaron Hill VP of Client Services aaron@sawtoothsoftware.com Megan Peitz Ingenuity Ambassador megan@sawtoothsoftware.com