1. Persuasive Letter Scoring Guide Category4321 Audience Demonstrates a clear understanding of the potential reader and uses appropriate vocabulary and arguments. Anticipates reader’s questions and provides thorough answers appropriate for that audience. Demonstrates a general understanding of the potential reader and uses vocabulary and arguments appropriate for that audience. Demonstrates some understanding of the potential reader and uses arguments appropriate for that audience. It is not clear who is the intended audience. Goal or thesis statement The goal or thesis provides a clear, strong statement of the author’s position on the topic. The goal or thesis provides a clear statement of the author’s position on the topic. A goal or thesis is present, but it does not make the author’s position clear. There is no goal or thesis. Reasons for supporting goal or thesis Includes 3 or more reasons (facts, statistics, examples, real-life experiences) that support the goal or thesis. The writer anticipates the reader’s concerns, biases, or arguments and has provided at least 1 counter-argument. Includes 3 or more reasons (facts, statistics, examples, real-life experiences) that support the goal or thesis statement. Includes 2 reasons (facts, statistics, examples, real-life experiences) that support the goal or thesis statement. Includes 1 or fewer reasons (facts, statistics, examples, real-life experiences) that support the goal or thesis statement. Organization and Sequencing There is a logical order that makes it easy to follow. Sentence and paragraph structure is complete and well- written. Arguments and support are provided in a fairly logical order that makes it reasonably easy to follow the author’s train of thought. Sentence and paragraph structure is generally correct. A few of the support details or arguments are not in an expected or logical order, distracting the reader and making the letter seem a little confusing. Sentence and paragraph structure problems are present. Many of the support details or arguments are not in an expected or logical order, distracting and confusing the reader. Sentence and paragraph structure problems are present. Word choice and tone Words are clear, descriptive, and accurate. Maintains consistent persuasive tone throughout letter. Adequate choice of words that are clear and descriptive. Demonstrates a persuasive tone in parts of the letter. Choice of some words that are clear and descriptive. Lacks consistent persuasive tone. Language and tone of letter is unclear and lacks description. Mechanics and grammar Contains no spelling, punctuation, or grammatical errors. Contains several errors in punctuation, spelling, or grammar that do not interfere with meaning. Contains many punctuation, spelling, and/or grammatical errors that interfere with meaning. Contains many punctuation, spelling, and/or grammatical errors that make the piece confusing. Letter format Complies with all of the requirements for a business letter. Complies with almost all of the requirements for a business letter. Complies with several of the requirements for a business letter. Complies with fewer than 75% of the requirements for a business letter.