1. PERSUASION TECHNIQUES and the Media

2. Media A means for sending information to large numbers of people (mass media)

3. Loaded Words and Pictures Using words and pictures that appeal to the emotions, rather than using facts. The sporty new design of our cars w ill make you feel like a teenager again!

4. IMAGE Buy this product and you will be cool like the people in the ad.

5. FUN Using this product makes your life more fun; buy it and enjoy life more.

6. Romance Owning this product will make you more appealing.

7. Name Calling The competing product is not as good as our product.

8. Plain Folks Approach Regular people use it.

9. Testimonial A person, sometimes famous, endorses a product.

10. Bandwagon Join the group; everyone is using it, so should you.

11. Unsupported Generalities Making bold claims or empty promises without supporting them with fact. 100% FAT-FREE WATER100% FAT-FREE WATER 0 CALORIES0 CALORIES WILL HELP YOU LOSEWILL HELP YOU LOSE WEIGHT FAST WEIGHT FAST

12. Persuasive Techniques  Loaded Words & Pictures  Image  Fun  Romance  Name Calling  Plain Folks Approach  Testimonial  Bandwagon  Unsupported Generalities