1. Advertising & Promotion BDI3C

2. Advertising & Promotion We use promotion to bring our product or service to the attention of the target market. Entrepreneurs use promotion to  to inform the target market of a new product/service  to persuade them to try the product/service, and  to remind them that the product/service is still around.

3. Advertising & Promotion A ttention I nterest D esire A ction Should: attract the attention of your customer, create an interest in the product/service, stimulate a desire to have the product/ service, and encourage the customer to seek out and buy the product/service.

4. Advertising & Promotion Must answer the following question: Why should the consumer buy your product?  Your PRODUCT? Meet needs or solves problems  YOUR Product? Differentiate your business from competitors

5. Advertising & Promotion Focus must always be on what you can do to help the customer. Your advertising and promotion programme must reach most of your customers for the least cost.

6. Advertising & Promotion The answers to these questions should underpin the advertising and promotional aspects of your business plan:  What do you want to happen?  How much is that worth?  What message will make it happen?  What media should be used?  How will results be checked?