1. The Painter and the Surveyor Does Measurement Kill Creativity?

2. Some say measurement kills creativity

3. Analytical Creative

4. What do they really say?

5. That creativity wants to be free?

6. That measurement confines people?

7. What does that mean in a business context?

8. What does that mean to digital marketing?

9. Definitions

10. What is creativity?

11. Ken Robinson Creativity is the process of having original ideas that have value

12. VALUE

13. What is measurement?

14. Measurement is the process of obtaining the quantity of a magnitude relative to a unit of measurement. Wikipedia

15. QUANTITY

16. COUNTING

17. MEASURING VALUE

18. Should Web sites be beautiful?

21. What about campaigns?

22. Let me ask 3 honest questions

23. What is a “creative” campaign if it fails?

24. Can a failed campaign be creative?

25. Creative of what if not of business value?

26. VALUE

27. It’s Good For The Brand!!

28. Creativity needs PRESSURE to be productive

29. Constraints create pressure

30. Matter of Equations

31. Architecture = Creativity (Budget + Gravity)

34. Design = Creativity (Price + Usability)

37. Cuisine = Creativity (Ingredients + Proportions)

40. Data blocking creativity is an absurd argument; what these people almost always really mean is accountability blocks stupid ideas. Jim Novo

41. NUMBERS ARE RIGHT

43. Creative Rational

46. We need to nurture a learning culture

47. Cultivate

48. Analytics is not a dark world in which creativity chokes.

49. SHOULD BE NO TENSION

50. Measurement marketing Creativity

51. Analytics can’t be EVERYTHING!

54. Thank you Gracias