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Published byWinfred Moore Modified over 8 years ago
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Investing in IP Telephony Joe Paiva, Co-Author of Information Technology Strategies © 2002, published by Prentice-Hall
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“VoIP Mythology” X When was the last time a customer paid $30/year per phone for a telephone hardware warranty in addition to service? Who costs more to staff: a Telephone Tech or a Cisco CCNE? X X X
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“VoIP Mythology” X There are many Full Feature PBX/Key Systems priced in the $400-$600/phone range. Only a few IP Systems are in this price range. VAR Cost for a 8x25 System with VoiceMail: NEC DS 2000 TDM PBX: $ Cisco ICS 7750 with 7940s: $ X X X
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“VoIP Mythology” X Just because it is IP, does that mean people will use it? And if they do, will it really save any money? Do 80% of your staff really use all the features in the old TDM switch they already have? X X X
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So Why Did We Invest in IPT?
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There Really Is an Equation ! ROI = p+pmt(1+r/t) n ROI Can be calculated quantitatively!
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Factors to Consider r = interest rate; cost of capital Cost of capital should be adjusted for Actual/Nominal Cost of Capital Risk/Confidence in Projected Savings
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Factors to Consider n = number of payments Adjustments for number of payments The realistic life-cycle of the system
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Factors to Consider p = principal Initial Principal values must be adjusted for the entire acquisition/installation cost Internal labor costs (fully burdened) Premature upgrades to data networks The cost of the system itself (and installation)
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Factors to Consider pmt = payments Payment Values must include Negative & Positive values (savings and add-on costs) How long will savings realistically endure (intraLATA rates will come down) Future COTS hardware decreasing costs Off-setting higher warranty costs Future decreaases in labor units Off-setting higher labor unit costs
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Single Office High employee turnover ( MACs) TeleCommuting Requirements (Home Workers) Rapid Growth of Staff Size Anticipated Relocations Low Employee Turnover No TeleCommuting Allowed or Needed Downsizing / Low Growth Business Owned Location; Not Moving Pro IP TelephonyNot Pro IP Telephony
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Multi-Location Heavy local calling between locations “Hoteling” staff High employee turnover ( MACs) Independent operations Static staffing Long distance between offices (no IntraLATA) Pro IP TelephonyNot Pro IP Telephony
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Large Office / Campus Most Calling Within Campus Multiple Business P&L Units “Hoteling” staff High employee turnover ( MACs) Need for Telecommuting Static staffing Most Calls “Off Site” Majority of Users have no “Feature Requirements” Pro IP TelephonyNot Pro IP Telephony
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Special Deals Road Warrior “My custom ….” “I Need to Work out my Miami Office in January….” I Love My Key System Marge has been answering my calls for 20 years Pro IP TelephonyNot Pro IP Telephony
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Conclusions ROI Can (& Should) Be Calculated Quantitatively: ROI = p+pmt(1+r/t) n. IP Telephony Can Pay Huge Dividends in the Right Situation. Skip the Hype and Euphoria; Look at the Real Numbers.
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