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$ MO MONEY MO PROBLEMS $ TASK 2. products  CLASSIC FINLANDIA VODKA.

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Presentation on theme: "$ MO MONEY MO PROBLEMS $ TASK 2. products  CLASSIC FINLANDIA VODKA."— Presentation transcript:

1 $ MO MONEY MO PROBLEMS $ TASK 2

2 products  CLASSIC FINLANDIA VODKA

3 products  FLAVOURED FINLANDIA VODKA

4 products  FINLANDIA VODKA CANDIES

5 products FINLANDIA VODKA was one of the first premium vodkas to introduce flavors from nature in 1994 with the launch of Cranberry Fusion. Since then, Finlandia has introduced more fresh tasting flavors to the portfolio:  Finlandia Lime Fusion (1999)  Finlandia Mango Fusion (2004)  Finlandia Redberry (2004) limited distribution in Eastern Europe  Finlandia Wild Berries Fusion (2005) United States only  Finlandia Grapefruit Fusion (2006 in Poland and June 2007 in the United States)

6 PRODUCT FEATURES TANGIBLE  60% of water… and 40% of alcohol  Modern design of the Bottle  High quality vodka INTANGIBLE Gives 100% pleasure… :-) Feeling of being better Helps to speak and start new relationships ;)

7 awards One of the brand's most successful flavors, all-natural Finlandia Grapefruit Fusion, has taken the vodka world by storm. Since its introduction, Finlandia Grapefruit Fusion won a Double Gold medal in the 2007 San Francisco World Spirits Competition, a five-star rating, the highest recommendation, from Paul Pacult's Spirits Journal, and scored a 96-100: Highest Recommendation by Wine Enthusiast Magazine.

8 awards  European Packaging Federation's EUROSTAR w 1972 r.1972  American Graphic Design Award  Beverage World Design Award  International Brand Packaging Award

9 Finlandia Vodka The cold, snow - laden landscapes, the warmth of the midnight sun - it's these contrasts of nature that provide Finlandia vodka with its pure refreshing and unique taste. With its naturally filtered pure glacial spring water and the highest quality six row barley grown under Finland's long summer nights, it's no surprise Finlandia has become the third largest imported premium vodka in the world. We don't believe Mother Nature could have done any better

10 We don't believe Mother Nature could have done any better… ;-) OUR OPINION

11 New Finlandia’s Product The New Finlandia’s Product will be low percentage flavour alcohol – has only 7% of alcohol, and the name of the product is: Finlandia Lime Cocktail

12 New Finlandia’s Product FEATURES OF NEW PRODUCT:  Size: Length - 21 cm ; Width - 5 cm  Capacity: 330ml of liquid  Design: glass bottle (similar to vodka bottle), silver plastic nut,  Care Instructions: do not broke the bottle, do not put on sunny places, do not keep opened alcohol longer than 24 hours, after use please throw away the glass bottle into the special bin.  Warnings: the alcohol can cause the liver illness and problems with concentration.

13 The House Of Quality Strong – 5 Moderate – 3 Weak - 1 DIRECTION OF IMPROVEMENTS

14 $ MO MONEY MO PROBLEMS $


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