Download presentation
Presentation is loading. Please wait.
Published byMarion McCoy Modified over 8 years ago
1
Research Resources for MS Business Analytics June 13, 2014 Breezy Silver Business Librarian Gast Business Library
2
A Few Notes About Electronic Resources User limits Academic use ONLY Must use Library URLs not Google to access Use NetID and password to access off- campus All of our business electronic resources are here: http://libguides.lib.msu.edu/ busdatabaseshttp://libguides.lib.msu.edu/ busdatabases
3
Industry Analysis These resources will help answer the questions: What is going on in the industry? What are new trends? What are the major companies in the industry? What are the key or market drivers in the industry?
4
Industry Analysis Mintel Oxygen Reports Mintel Oxygen Reports IBISWorld IBISWorld Passport GMID Passport GMID MarketLine Advantage MarketLine Advantage BizMiner BizMiner
5
Mintel Oxygen Reports Industry overview and trends Consumer spending and buying patterns Demographic profiles Marketing and Attitudes Create account with MSU email address Connect to Mintel Oxygen ReportsMintel Oxygen Reports Examples: Property and Casualty Insurance - US - February 2013 Grocery Retailing - US - February 2014 Retail Banks and Credit Unions - US - February 2014
6
IBISWorld Similar to Mintel but less consumer information Covers other areas Look at both to give a good overview of the industry Connect to IBISWorldIBISWorld Examples: Property, Casualty and Direct Insurance in the US Warehouse Clubs & Supercenters in the US Supermarkets & Grocery Stores in the US Credit Unions in the US
7
Company Analysis Find information about your company. Private vs public companies. Find competitor companies.
8
Company Analysis ReferenceUSA ReferenceUSA LexisNexis Academic LexisNexis Academic Mergent Online Mergent Online MarketLine Advantage MarketLine Advantage PrivCo PrivCo *Note: Names of Companies and using addresses -Farm Bureau Insurance vs Farm Bureau Mutual Insurance -Searching for MSUFCU in ReferenceUSA.
9
ReferenceUSA Good for smaller local companies Information is limited Find Competitors Connect to ReferenceUSAReferenceUSA
10
LexisNexis Academic Public and private companies Like an encyclopedia article for companies Connect to LexisNexis AcademicLexisNexis Academic
11
News & Articles These resources will help you find articles in magazines, journals, and newspapers about companies and industries.
12
News & Articles Business Source Complete Business Source Complete ABI/INFORM Complete ABI/INFORM Complete Factiva Factiva LexisNexis Academic LexisNexis Academic Lansing State Journal Lansing State Journal
13
Cite your sources Be sure to provide a proper citation for any data or material that you use. Citing Business Databases in APA Style Citing Business Databases in APA Style How to Cite Data research guide will help you determine how to format your citation. How to Cite Data General Citation Guides General Citation Guides BibMe BibMe
14
Need more help? Contact me for research assistance. Breezy Silver – 432-4181 or silverbr@msu.edu (when sending email include course number in subject heading) For Database Access Problems Contact Distance Learning Services - http://www.lib.msu.edu/howto/ onlineoffcampus.jsp or 1-800-500- 1554. http://www.lib.msu.edu/howto/ onlineoffcampus.jsp
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.