1. 10 Tips to Be Successful in Social Media Today Patrick Dean Hodgson Social Media Manager phodgson@americangolf.com (310) 664-4455

2. Biography  Seven-Year Marketing Vet  Helped Launch Social Buzz  Google Analytics & AdWords Certified  MBA from Pepperdine

3. Digital is Top Purchase Influencer

4. Option 1

5. Option 2

6. Tip 1: Define Goals for Your Posts  Examples:  Brand Awareness  Community Support  Engagement  Talent Acquisition

7. Tip 2: Analyze Your Insights Data

8. Accommodate the Needs of Your Audience

9. Tip 3: Emphasize Club Life with Video

10. Tip 4: Target Your Posts

11. Tip 5: Engage with Your Fans

12. Tip 6: Check Your Notifications

13. Tip 7: Find & Like New Businesses  Facebook is also a search engine  Examine competitor pages  Consider strategic partnerships

14. Tip 8: Use the @ Sign with Users

15. Tip 9: Promote Your Cover Page  Upcoming Events  Renovations  Anniversaries  Milestones  Enhance with Call-to- Action Button

16. Tip 10: Cross-Promote on Other Channels

17. Thank You!