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Published byCornelius Garrison Modified over 9 years ago
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1 Innovation in the Wine Industry Success Factors & Future Drivers Down to Earth Seminar New World @ Prowein: 21 March 2010
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2 Constellation Europe builds brands from all major new world origins
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3 Critical Success Factors 1.Understand consumers current & future needs 2.Generate & nurture Ideas 3.Invest € in people & process to take concepts to launch 4.Build strong partnerships with key retailers 5.Launch - Take the lead & take a risk !
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4 1. Understand Consumers Consumer research – needs, motivations & occasions Read trend analysis, market reports etc Observe / talk to your consumers! Source: Constellation Europe Wine Nation 2007. Base: 12000 respondents
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5 … Understand which needs, motivations & behaviours drive wine consumption ….& profit growth
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6 5. Meet these needs…. Launch new product & packaging!
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7 Drivers of Innovation in wine in the future……
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8 ETHICAL PACKAGING & PRODUCTION
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9 CONVENIENT QUALITY
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10 HEALTH & RESPONSIBILITY
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11 OFF & ON TRADE Insperiences@ Home Tutored consumption ? Simplicity or Luxury ? Decadence & Intensity Small & local vs Big? Theatre & Display
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12 Social Networking SOCIAL MEDIA & TECHNOLOGY
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13 Shape The Future Some recessional trends will remain & continue to challenge profit Discounting & Low price Off Trade / @ Home vs On Trade Convert consumers love of wine to focus on quality, experience & price Understand consumers…meet their current & future needs Generate ideas Invest € to take concepts to launch Build strong partnerships with retailers Communicate in a relevant way with your consumers Take risk & Lead !
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