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Published byDeirdre Rodgers Modified over 9 years ago
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STARBUCKS Bimaya Jayaratne Kim Yim (Emily) Yuchuan Karber ( Jen)
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Starbucks business: Beverages Bakery Sandwiches Desserts Coffee beans
Other goods
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Starbucks Corporation around the world:
19,972 Stores 170,000 employees Annual Revenue $11.7 billion
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Starbucks Headquarters:
Seattle, Washington.
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Founders and Presidents:
Howard Shultz Jerry Baldwin Zev Siegel Gordon Bowker
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History of the company:
1971- First Starbucks opened. 1988- Sold the Starbucks to another person. 1992- First Starbucks outside Seattle. First location outside North-America. 1998- Entered UK market. 2002- First Store in Latin America. 2003- First store in Latin America, Peru. 2008 to present - Continued the expansion of the stores.
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Evolution of the Starbucks Logo:
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Major Products Food Bakery Bistro Boxes Hot Breakfast Sandwiches
Drinks Bottled Drinks Brewed Coffee Chocolate Beverages Espresso Beverages Frappuccino® Blended Beverages Kids’ Drinks & Others Smoothies Tazo® Teas Food Bakery Bistro Boxes Hot Breakfast Sandwiches Panini and Wraps Ice-cream Yogurt and Fruit
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Starbucks’ Secrets of Success:
Coffee Business⇒ People Business Starbucks Coffee ⇒ World’s Best Coffee Customized Drinks Atmosphere ⇒ Starbucks Design Product ⇒ Area Limited Original Goods
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Starbucks Stores:
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Other Starbucks Products:
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Marketing: 2. Word-Of-Mouth 3. Books 1. Magazines 4. Internet
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Good Things the Company does:
Community Services Create Jobs for USA Community Stores Fostering Education in China Access to get clean water.
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