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STARBUCKS Bimaya Jayaratne Kim Yim (Emily) Yuchuan Karber ( Jen)

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Presentation on theme: "STARBUCKS Bimaya Jayaratne Kim Yim (Emily) Yuchuan Karber ( Jen)"— Presentation transcript:

1 STARBUCKS Bimaya Jayaratne Kim Yim (Emily) Yuchuan Karber ( Jen)

2 Starbucks business: Beverages Bakery Sandwiches Desserts Coffee beans
Other goods

3 Starbucks Corporation around the world:
19,972 Stores 170,000 employees Annual Revenue $11.7 billion

4 Starbucks Headquarters:
Seattle, Washington.

5 Founders and Presidents:
Howard Shultz Jerry Baldwin Zev Siegel Gordon Bowker

6 History of the company:
1971- First Starbucks opened. 1988- Sold the Starbucks to another person. 1992- First Starbucks outside Seattle. First location outside North-America. 1998- Entered UK market. 2002- First Store in Latin America. 2003- First store in Latin America, Peru. 2008 to present - Continued the expansion of the stores.

7 Evolution of the Starbucks Logo:

8 Major Products Food Bakery Bistro Boxes Hot Breakfast Sandwiches
Drinks Bottled Drinks Brewed Coffee Chocolate Beverages Espresso Beverages Frappuccino® Blended Beverages Kids’ Drinks & Others Smoothies Tazo® Teas Food Bakery Bistro Boxes Hot Breakfast Sandwiches Panini and Wraps Ice-cream Yogurt and Fruit

9 Starbucks’ Secrets of Success:
Coffee Business⇒ People Business Starbucks Coffee ⇒ World’s Best Coffee Customized Drinks Atmosphere ⇒ Starbucks Design Product ⇒ Area Limited Original Goods

10 Starbucks Stores:

11 Other Starbucks Products:

12 Marketing: 2. Word-Of-Mouth 3. Books 1. Magazines 4. Internet

13 Good Things the Company does:
Community Services Create Jobs for USA Community Stores Fostering Education in China Access to get clean water.

14


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