1. NOR AZREEN BINTI ABDUL AZIZ 012-9235450 dier_meng83@yahoo.com Feng_Ayien

2. TRAVEL BUSINESS MANAGEMENT TBE 1103

3. Lesson Timeline TBE 1103 – Travel Business Environment 4 Credit hours Class duration: (2 hrs/week) Week 1-14: Lecture Week 7-8: Mid term test & public Speaking Week 16-17: Final Exam

4. Results Attendance: 5% Mid Term Test: 10% Public Speaking: 10% Assignment: 15% Final Exam: 60% Total: 100%

5. Standard Grading Scale for University/College MarkGradeGrade Points (80–100)A4.00 (75-79)A-3.67 (70-74)B+3.33 (65-69)B3.00 (60-64)B-2.67 (55-59)C+2.33 (50-54)C2.00 (45-49)C-1.67 (40-44)D1.00 (0-39)F0.00

6. GPA Calculation Credit HoursGradeGrade Points 3B (3.00)9.00 3B (3.00)9.00 4B (3.00)12.00 4B (3.00)12.00 Total Cr Hrs: 14Total: 42.00 GPA: 42/14=3.00

7. References Lecturer slides and notes (will be distributed through email) Internet

8. INTRODUCTION TO TRAVEL BUSINESS ENVIRONMENT

9. Syllabus Introduction - The historical development of tourism Tourist Attractions & Business Facilities - Types of tourist attractions and activities - Tourist Facilities and services as attractions - Other attraction considerations

10. Market & Non Market Environment - Market attractiveness - Defining markets - STP marketing - Four approaches to segment marketing Role of Travel Business Management - Introduction to strategy for travel and tourism. - Competences, resources and competitive advantage. - The human context.

11. Integrated Strategies - Competitive strategy and strategic direction for travel and tourism organizations. - Strategic methods of development for travel and tourism. - Strategic evaluation and selection. Tourism Promotion & Tourist Information - Cultural sensitivity - Some cultural specifics

12. The Impact of Tourism on the Environment - Relationship between tourism and the Environment. - Types of environment impacts. - Environmental Quality. - Environmental policies and impact control measures. The Impact of Tourism on the Socioeconomic. - Approach to evaluating socioeconomic impacts. - Types of socioeconomics impacts. - Socioeconomic policies and impact control measures.

13. Traditional patterns and flows of International Travel & Tourism - Developing and controlling resources. - Organizational culture and implementation. Future trends and developments in International Travel & Tourism. - Strategic management – present and future trends. Challenges facing International Travel & Tourism - International and global strategies for travel and tourism organizations.