1. Advertising and Society 漆鑫

2. Outline 1. Why did I choose this course? 2. What is the course about? 3. What expresses me the most? 4. After finishing the video lectures.

3. 1. Why did I choose this course? To find out what’s hidden behind everyday ads.

4. 2. What is the course about? Week 1 - What is advertising and where did it come from? Week 2 - Am I being manipulated? Week 3 - What's in an ad beyond that which meets the eye? Week 4 - How do ads get made? Week 5 - What do ads teach us about race, class, gender and sexuality? Week 6 - Does Sex Sell? Week 7 - What's the Future of Advertising?

5. 3. What expresses me the most? #1 Logic From surface to the inner part.

6. 3. What expresses me the most? #2 The richness of content Putting example throughout the course

7. 3. What expresses me the most? #2 The richness of content Constantly offering studying materials

8. 4. After finishing the video lectures. Deeper understanding of advertising

9. 4. After finishing the video lectures. Deeper understanding of advertising

10. 4. After finishing the video lectures. Listening abilities Self-confidence

11. Thank you for your listening!!!