1. HERSHEY Dorian Nguyen

2. HISTORY 1873, Milton S Hershey founded candy shop in Philadelphia Hershey founded the Lancaster Caramel Company. 1900, Hershey sold his caramel company for $1,000,000 1893 Milton discovers the art of chocolate making. 1903, Hershey began chocolate plant hometown Pennsylvania. He located the company where he was born.

3. WHERE IT ALL STARTED? 1894, Milton S. Hershey started Hershey Chocolate Company. Finaly got the recipe on 1899 Formula was being created 1895 In 1900 he started making milk chocolate. First Hershey chocolate factor was created. Milk chocolate was a success by 1905. 1907 they start making Hershey's kisses chocolates.  Introduction Stage

4. 1908-1994 In 1908 they started making almond chocolate. 1925 started making Mr. goodbar candy bar. In 1938 he made Krackel. 1941-45 started making survival ration bar for military use In 1994 Hershey's milk chocolate was created.

5. MILK CHOCOLATE FLAVORS … There were also six limited flavors: double chocolate nut lovers twosomes reese's pieces cookies 'N' chocolate twosomes heath two somes whoppers Milk chocolate milk chocolate almonds special dark chocolate cookies 'N' creme, symphony mr. goodbar krackel.

6. HERSHEY'S PRODUCT Hershey's Kisses Hershey's Bliss Reese's Kit Kat Twizzlers Almond Joy Ice Breakers

7. MILK CHOCOLATE STUFF … Air delight chocolate bar Drops Nuggets Mr. goodbar Symphony Extra dark chocolate Sugar free chocolate Milk & milk and shake Baking good Desert chocolate Coco Baking pieces Syrup

8. INTERESTING FACTS … Hershey's products sold in sixty countries worldwide. One of the oldest chocolate companies

9. MANAGING IN THE GROWTH STAGE..  Building brand preference? There factory sold over 60 other countries. Increasing market share? There Hershey store or factory. Creating new flavors, being creative with product. ex. Drops, low calories, minis, baking products etc … Dealing with new competition? Other chocolate companies

10. Increase? A lot over the past few years. Created different flavors, different kind of products. Decrease? At one point in time it decreas.

12. BENEFIT/FEATURES New flavors New product Advertising Different packing like Christmas theme valentine them etc.