1. Create Your Own Candy Bar Contest K.P.K Chocolate Bar

2. Category: Milk Chocolate with waffle crisps Group Members’ Names: Paris Brown, Kennedi Huff, Kortne Releford North Atlanta High School Instructor: Ms. Thompson Create Your Own Candy Bar Contest

3. MARKET RESEARCH METHODOLOGY Milk chocolate, the sweeter counterpart to dark and the basis of many popular candy bars and sweet treats, has less of the original cocoa bean than dark chocolate. Milk chocolate contains cocoa solids but is also diluted with milk solids, sugar and cream, giving it a smoother, creamier taste with less bite. The name is fitting -- milk chocolate has a milkier taste than dark. In addition to taste, milk chocolate often has a creamier texture than dark. http://healthyeating.sfgate.com/dark-chocolate-vs-milk-chocolate-taste-5051.html Create Your Own Candy Bar Contest

4. Market Research Findings Create Your Own Candy Bar Contest

5. Product Description Color Size TextureFlavorIngredients Brown Parallelogram Thin, Waffle Crisp Milk Chocolate Milk Chocolate. Waffle Crisp

6. Create Your Own Candy Bar Contest Competitive Advantage Our Product: KPK Chocolate Bar Competitor:Hershey’s Price: $1.67 Location: Any local drug stores, Supermarket, Grocery Stores Competitor: Snicker’s Price: $1.07 Location: Any local drug stores, Supermarket, Grocery Stores

7. Product Branding & Design Create Your Own Candy Bar Contest

8. Marketing Mix People Product PlacePricePromotion All ages ChocolateBar All gas stations, convenience stores and grocery stores Cheap, $1.00 a bar Radio Ads, T.V Ads, Billboard,

9. Promotional Mix T.V Ads, Radio Ads, Billboards, Posters on local stores, Keychains Having celebrities such as Bruno Mars and Miley Cyrus advertise for us. Have a block party for exposure Selling to the student body of the school Promoting different sales through local stores and postcards. Advertising Publicity Personal Selling Sales Promotion Word of mouth, Instagram Promotional Pages, Facebook Promotional Page, and Twitter Promotional Page Other Monthly Amount Promotional Expense $25,000 $80,000 $0 $500 FREE

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