2. Large newspaper chains are in difficulty: Companies borrowed lot of money to buy newspaper. Most of newspaper were carrying a low amount of debt. Some companies stopped debt payments.

3. In America there are three different situations: Some newspaper would like to merge with others in the same region. The most important companies decided to put papers up for sale to solve theirs problems. Not all newspapers have debts.

4. Kill the media zombies by Tina Brown The purpose of traditional media companies is PROFITS NO INNOVATION

5. PRODUCTThe suits have lost what they call “PRODUCT” PROCESSAll efforts at innovation get stopped by something called “PROCESS”

6. The indeterminate stasis and the lack of decision produce: Dismissals Talent drains away Let the good times roll “Let the good times roll” Are the right people leaving?